:root {
  color-scheme: light;
  --font-sans: "Instrument Sans", "Aptos", "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "IBM Plex Mono", "SFMono-Regular", Consolas, monospace;
  --font-serif: "Instrument Serif", Georgia, serif;
  --ink: #141719;
  --muted: #68717a;
  --surface: #fffdf7;
  --wash: #f2f0e7;
  --line: #d9ded8;
  --charcoal: #171d1c;
  --dark: var(--charcoal);
  --lime: #c8ff52;
  --green: var(--lime);
  --teal: #008c7b;
  --teal-soft: #e0f4ee;
  --shadow: 0 28px 90px rgba(20, 23, 25, 0.16);
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  position: relative;
  margin: 0;
  min-width: 320px;
  background:
    linear-gradient(90deg, rgba(20, 23, 25, 0.045) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.04) 1px, transparent 1px),
    var(--wash);
  background-size: 48px 48px;
  color: var(--ink);
  font-family: var(--font-sans);
  font-optical-sizing: auto;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  opacity: 0.32;
  background:
    radial-gradient(circle at 12% 18%, rgba(0, 140, 123, 0.12) 0 3px, transparent 4px),
    radial-gradient(circle at 86% 24%, rgba(200, 255, 82, 0.18) 0 2px, transparent 3px),
    radial-gradient(circle at 76% 82%, rgba(79, 109, 245, 0.12) 0 3px, transparent 4px),
    linear-gradient(115deg, transparent 0 42%, rgba(255, 253, 247, 0.2) 42% 43%, transparent 43% 100%);
  background-size: 180px 180px, 132px 132px, 220px 220px, 320px 320px;
}

a {
  color: inherit;
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 28px clamp(18px, 5vw, 72px);
  border-top: 1px solid rgba(20, 23, 25, 0.12);
  background: var(--charcoal);
  color: rgba(255, 253, 247, 0.72);
  font-size: 0.86rem;
  font-weight: 650;
}

.site-footer nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 10px 18px;
  font-size: 0.84rem;
}

.site-footer a {
  text-decoration: none;
}

.site-footer a:hover {
  color: var(--lime);
}

h1,
h2,
h3,
p {
  text-wrap: pretty;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  min-height: 66px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  padding: 12px clamp(20px, 5vw, 72px);
  border-bottom: 1px solid rgba(20, 23, 25, 0.1);
  background: rgba(242, 240, 231, 0.93);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--charcoal);
  font-weight: 820;
  text-decoration: none;
}

.brand span {
  display: inline-grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border-radius: 8px;
  background: var(--charcoal);
  color: var(--lime);
  font: 700 0.94rem var(--font-mono);
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 20px;
}

.header-actions p,
.eyebrow,
.signal-label {
  margin: 0;
  color: var(--teal);
  font: 700 0.73rem var(--font-mono);
  text-transform: uppercase;
}

.header-actions p {
  color: var(--muted);
}

.case-language-switch {
  display: flex;
  align-items: center;
  gap: 5px;
  margin-right: 8px;
}

.header-actions .case-language-switch a {
  min-height: 32px;
  padding-inline: 9px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: transparent;
  color: var(--muted);
  font: 700 0.68rem var(--font-mono);
}

.header-actions .case-language-switch a[aria-current="page"] {
  border-color: var(--teal);
  background: var(--teal);
  color: #fffdf7;
}

.header-actions a,
.primary-button,
.secondary-button {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 18px;
  border-radius: 8px;
  font-weight: 760;
  text-decoration: none;
  transition: transform 180ms ease, background 180ms ease;
}

.header-actions a,
.primary-button {
  background: var(--charcoal);
  color: #fffdf7;
}

.secondary-button {
  border: 1px solid rgba(251, 250, 245, 0.32);
  color: var(--surface);
}

.primary-button:hover,
.secondary-button:hover,
.header-actions a:hover {
  transform: translateY(-1px);
}

.reveal {
  opacity: 0;
  transform: translateY(28px);
  filter: blur(10px);
  transition:
    opacity 800ms var(--ease),
    transform 800ms var(--ease),
    filter 800ms var(--ease);
  transition-delay: var(--reveal-delay, 0ms);
  will-change: opacity, transform, filter;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
  filter: blur(0);
}

.reveal .stack-level,
.reveal .driver-grid article,
.reveal .failure-list article,
.reveal .wave,
.reveal .lesson-grid article,
.reveal .watchlist-grid article,
.reveal .lane-grid article,
.reveal .constraint-grid article,
.reveal .ignored-cards article,
.reveal .proof-level,
.reveal .test-ladder article,
.reveal .client-deliverables article,
.reveal .demand-grid article,
.reveal .build-test-grid article,
.reveal .touchpoint-grid article,
.reveal .data-spine article,
.reveal .logic-grid article,
.reveal .whitespace-chart article,
.reveal .priority-map article,
.reveal .execution-grid article,
.reveal .test-ladder-lite article,
.reveal .can-architecture article,
.reveal .occasion-timeline article,
.reveal .consumer-card-grid article,
.reveal .target-needs article {
  opacity: 0;
  transform: translateY(16px);
  transition:
    opacity 700ms var(--ease),
    transform 700ms var(--ease);
}

.reveal.is-visible .stack-level,
.reveal.is-visible .driver-grid article,
.reveal.is-visible .failure-list article,
.reveal.is-visible .wave,
.reveal.is-visible .lesson-grid article,
.reveal.is-visible .watchlist-grid article,
.reveal.is-visible .lane-grid article,
.reveal.is-visible .constraint-grid article,
.reveal.is-visible .ignored-cards article,
.reveal.is-visible .proof-level,
.reveal.is-visible .test-ladder article,
.reveal.is-visible .client-deliverables article,
.reveal.is-visible .demand-grid article,
.reveal.is-visible .build-test-grid article,
.reveal.is-visible .touchpoint-grid article,
.reveal.is-visible .data-spine article,
.reveal.is-visible .logic-grid article,
.reveal.is-visible .whitespace-chart article,
.reveal.is-visible .priority-map article,
.reveal.is-visible .execution-grid article,
.reveal.is-visible .test-ladder-lite article,
.reveal.is-visible .can-architecture article,
.reveal.is-visible .occasion-timeline article,
.reveal.is-visible .consumer-card-grid article,
.reveal.is-visible .target-needs article {
  opacity: 1;
  transform: translateY(0);
}

.reveal.is-visible :is(.stack-level, .driver-grid article, .failure-list article, .wave, .lesson-grid article, .watchlist-grid article, .lane-grid article, .constraint-grid article, .ignored-cards article, .proof-level, .test-ladder article, .client-deliverables article, .demand-grid article, .build-test-grid article, .touchpoint-grid article, .data-spine article, .logic-grid article, .whitespace-chart article, .priority-map article, .execution-grid article, .test-ladder-lite article, .can-architecture article, .occasion-timeline article, .consumer-card-grid article, .target-needs article):nth-child(1) {
  transition-delay: 120ms;
}

.reveal.is-visible :is(.stack-level, .driver-grid article, .failure-list article, .wave, .lesson-grid article, .watchlist-grid article, .lane-grid article, .constraint-grid article, .ignored-cards article, .proof-level, .test-ladder article, .client-deliverables article, .demand-grid article, .build-test-grid article, .touchpoint-grid article, .data-spine article, .logic-grid article, .whitespace-chart article, .priority-map article, .execution-grid article, .test-ladder-lite article, .can-architecture article, .occasion-timeline article, .consumer-card-grid article, .target-needs article):nth-child(2) {
  transition-delay: 210ms;
}

.reveal.is-visible :is(.stack-level, .driver-grid article, .failure-list article, .wave, .lesson-grid article, .watchlist-grid article, .lane-grid article, .constraint-grid article, .ignored-cards article, .proof-level, .test-ladder article, .client-deliverables article, .demand-grid article, .build-test-grid article, .touchpoint-grid article, .data-spine article, .logic-grid article, .whitespace-chart article, .priority-map article, .execution-grid article, .test-ladder-lite article, .can-architecture article, .occasion-timeline article, .consumer-card-grid article, .target-needs article):nth-child(3) {
  transition-delay: 300ms;
}

.reveal.is-visible :is(.stack-level, .driver-grid article, .failure-list article, .wave, .lesson-grid article, .watchlist-grid article, .lane-grid article, .constraint-grid article, .ignored-cards article, .proof-level, .test-ladder article, .client-deliverables article, .demand-grid article, .build-test-grid article, .touchpoint-grid article, .data-spine article, .logic-grid article, .whitespace-chart article, .priority-map article, .execution-grid article, .test-ladder-lite article, .can-architecture article, .occasion-timeline article, .consumer-card-grid article, .target-needs article):nth-child(n + 4) {
  transition-delay: 390ms;
}

.hero {
  position: relative;
  padding: clamp(48px, 7vw, 86px) clamp(20px, 5vw, 72px) clamp(32px, 5vw, 48px);
  background:
    linear-gradient(90deg, rgba(200, 255, 82, 0.08) 1px, transparent 1px),
    linear-gradient(0deg, rgba(255, 253, 247, 0.07) 1px, transparent 1px),
    linear-gradient(135deg, rgba(0, 140, 123, 0.24) 0%, transparent 34%),
    linear-gradient(315deg, rgba(255, 101, 71, 0.18) 0%, transparent 32%),
    var(--charcoal);
  background-size: 54px 54px, 54px 54px, auto, auto, auto;
  color: #fffdf7;
}

.hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(200, 255, 82, 0.8), transparent);
}

.hero-copy,
.signal-strip,
.thesis-grid,
.section-heading,
.opportunity-stack-figure {
  width: min(1220px, 100%);
  margin-inline: auto;
}

.hero-grid {
  position: relative;
  z-index: 1;
  width: min(1220px, 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, 1.34fr) minmax(285px, 0.66fr);
  gap: clamp(28px, 5vw, 70px);
  align-items: end;
}

.hero-grid .hero-copy {
  width: auto;
  margin-inline: 0;
}

.hero .eyebrow {
  color: var(--lime);
}

h1 {
  max-width: 910px;
  margin: 18px 0 0;
  font-size: clamp(3.1rem, 5.3vw, 5.6rem);
  font-weight: 730;
  line-height: 0.92;
  letter-spacing: 0;
}

h1 span {
  display: block;
  color: var(--lime);
}

.lead {
  max-width: 875px;
  margin: clamp(23px, 3vw, 32px) 0 0;
  color: rgba(251, 250, 245, 0.74);
  font-size: clamp(1.01rem, 1.22vw, 1.1rem);
  line-height: 1.68;
}

.scope-note {
  max-width: 875px;
  margin: 20px 0 0;
  padding: 11px 14px;
  border-left: 2px solid var(--lime);
  color: rgba(251, 250, 245, 0.68);
  font-size: 0.81rem;
  line-height: 1.5;
}

.hero-actions {
  display: flex;
  gap: 14px;
  margin-top: 34px;
}

.hero .primary-button {
  background: var(--lime);
  color: var(--charcoal);
}

.opportunity-panel {
  padding: clamp(24px, 3vw, 36px);
  border: 1px solid rgba(255, 253, 247, 0.18);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.08);
  color: #f8f5ef;
  box-shadow: var(--shadow);
  backdrop-filter: blur(22px);
}

.panel-kicker {
  margin: 0;
  color: var(--lime);
  font: 700 0.74rem var(--font-mono);
  text-transform: uppercase;
}

.opportunity-panel h2 {
  margin: 18px 0 16px;
  font-size: clamp(1.48rem, 2.25vw, 2.05rem);
  line-height: 1.08;
  letter-spacing: 0;
}

.opportunity-panel > p:not(.panel-kicker),
.opportunity-panel p:last-child {
  margin: 0;
  color: rgba(248, 245, 239, 0.78);
  font-size: 0.97rem;
  line-height: 1.62;
}

.hero-product-panel {
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.12), rgba(255, 253, 247, 0.06)),
    rgba(255, 253, 247, 0.08);
}

.can-visual {
  display: flex;
  align-items: end;
  justify-content: center;
  gap: clamp(8px, 1.4vw, 13px);
}

.can-visual--hero {
  margin-top: 28px;
  padding: 26px 8px 10px;
  border-top: 1px solid rgba(255, 253, 247, 0.13);
  border-radius: 12px;
  background:
    radial-gradient(ellipse at 50% 100%, rgba(200, 255, 82, 0.18), transparent 54%),
    linear-gradient(180deg, rgba(20, 23, 25, 0.14), rgba(20, 23, 25, 0.02));
}

.hero-cans-image {
  margin: 28px -8px 0;
  padding: 14px 8px 12px;
  border-top: 1px solid rgba(255, 253, 247, 0.13);
  border-radius: 12px;
  background:
    radial-gradient(ellipse at 50% 100%, rgba(200, 255, 82, 0.14), transparent 54%),
    linear-gradient(180deg, rgba(20, 23, 25, 0.14), rgba(20, 23, 25, 0.02));
}

.hero-cans-image img {
  width: min(100%, 430px);
  display: block;
  margin-inline: auto;
  filter: drop-shadow(0 22px 34px rgba(0, 0, 0, 0.26));
}

.can-shape {
  position: relative;
  isolation: isolate;
  width: 92px;
  height: 188px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 8px;
  overflow: hidden;
  padding-top: 12px;
  border: 1px solid rgba(255, 253, 247, 0.5);
  border-radius: 20px 20px 14px 14px / 32px 32px 15px 15px;
  color: var(--charcoal);
  text-align: center;
  box-shadow:
    inset 18px 0 24px rgba(255, 255, 255, 0.34),
    inset -20px 0 30px rgba(20, 23, 25, 0.2),
    inset 0 14px 18px rgba(255, 255, 255, 0.22),
    inset 0 -18px 26px rgba(20, 23, 25, 0.14),
    0 24px 48px rgba(0, 0, 0, 0.26);
}

.can-shape::before,
.can-shape::after {
  content: "";
  position: absolute;
  z-index: -1;
}

.can-shape::before {
  top: 6px;
  left: 9px;
  right: 9px;
  height: 17px;
  border: 1px solid rgba(20, 23, 25, 0.18);
  border-radius: 999px;
  background:
    radial-gradient(ellipse at 50% 45%, rgba(20, 23, 25, 0.18) 0 17%, transparent 18%),
    radial-gradient(ellipse at 50% 45%, rgba(255, 253, 247, 0.88) 0 42%, rgba(206, 210, 201, 0.94) 43% 100%);
  box-shadow:
    inset 0 2px 6px rgba(255, 255, 255, 0.56),
    inset 0 -3px 7px rgba(20, 23, 25, 0.22);
}

.can-shape::after {
  inset: 0;
  border-radius: inherit;
  background:
    radial-gradient(circle at 78% 23%, rgba(255, 253, 247, 0.76) 0 2px, transparent 3px),
    radial-gradient(circle at 83% 35%, rgba(255, 253, 247, 0.5) 0 1.5px, transparent 2.5px),
    radial-gradient(circle at 20% 68%, rgba(255, 253, 247, 0.34) 0 1.5px, transparent 2.5px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.44), transparent 17%, transparent 72%, rgba(0, 0, 0, 0.16)),
    linear-gradient(180deg, rgba(255, 253, 247, 0.24), transparent 22%, transparent 76%, rgba(20, 23, 25, 0.14));
  mix-blend-mode: soft-light;
  opacity: 0.92;
  pointer-events: none;
}

.can-shape--focus {
  background:
    linear-gradient(100deg, transparent 0 44%, rgba(255, 253, 247, 0.28) 44% 47%, transparent 47% 100%),
    radial-gradient(circle at 28% 18%, rgba(255, 253, 247, 0.62), transparent 27%),
    linear-gradient(165deg, #c8ff52 0%, #f7ffcf 44%, #008c7b 100%);
}

.can-shape--hydrate {
  background:
    linear-gradient(100deg, transparent 0 44%, rgba(255, 253, 247, 0.26) 44% 47%, transparent 47% 100%),
    radial-gradient(circle at 28% 18%, rgba(255, 253, 247, 0.62), transparent 27%),
    linear-gradient(165deg, #dff7ff 0%, #8fe8da 45%, #4f6df5 100%);
}

.can-shape--low {
  background:
    linear-gradient(100deg, transparent 0 44%, rgba(255, 253, 247, 0.28) 44% 47%, transparent 47% 100%),
    radial-gradient(circle at 28% 18%, rgba(255, 253, 247, 0.62), transparent 27%),
    linear-gradient(165deg, #fff2dc 0%, #f4d4ff 50%, #ff8a62 100%);
}

.can-shape .can-band {
  position: relative;
  width: calc(100% - 16px);
  padding: 7px 6px;
  border: 1px solid rgba(20, 23, 25, 0.2);
  border-radius: 8px;
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.82), rgba(255, 253, 247, 0.58)),
    rgba(255, 253, 247, 0.62);
  color: var(--charcoal);
  font: 850 0.64rem var(--font-mono);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.72),
    0 7px 13px rgba(20, 23, 25, 0.12);
}

.can-shape .can-band::before,
.can-shape .can-band::after {
  content: "";
  position: absolute;
  top: 50%;
  width: 8px;
  height: 2px;
  border-radius: 999px;
  background: rgba(20, 23, 25, 0.25);
  transform: translateY(-50%);
}

.can-shape .can-band::before {
  left: 6px;
}

.can-shape .can-band::after {
  right: 6px;
}

.can-shape strong {
  display: block;
  min-width: 64%;
  padding: 8px 7px 7px;
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 10px;
  background: rgba(255, 253, 247, 0.34);
  color: var(--charcoal);
  font: 900 clamp(1.08rem, 2vw, 1.48rem) var(--font-sans);
  line-height: 0.95;
  letter-spacing: -0.04em;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.44);
}

.can-shape small {
  max-width: calc(100% - 18px);
  padding: 4px 6px;
  border-radius: 999px;
  background: rgba(20, 23, 25, 0.14);
  color: rgba(20, 23, 25, 0.76);
  font: 750 0.64rem var(--font-mono);
  line-height: 1.2;
  text-transform: uppercase;
  overflow-wrap: anywhere;
}

.can-shape--minimal {
  width: 86px;
  height: 176px;
  gap: 9px;
  border-color: rgba(255, 253, 247, 0.78);
  border-radius: 18px 18px 13px 13px / 30px 30px 13px 13px;
  box-shadow:
    inset 12px 0 18px rgba(255, 255, 255, 0.4),
    inset -14px 0 24px rgba(20, 23, 25, 0.12),
    inset 0 -16px 22px rgba(20, 23, 25, 0.1),
    0 22px 48px rgba(0, 0, 0, 0.26);
}

.can-shape--minimal::after {
  background:
    linear-gradient(90deg, rgba(255, 255, 255, 0.5), transparent 20%, transparent 78%, rgba(0, 0, 0, 0.11)),
    linear-gradient(180deg, rgba(255, 253, 247, 0.34), transparent 28%, transparent 78%, rgba(20, 23, 25, 0.12));
}

.can-shape--minimal .can-band {
  width: calc(100% - 20px);
  padding: 7px 4px;
  border-color: rgba(20, 23, 25, 0.12);
  background: rgba(255, 253, 247, 0.82);
  font-size: 0.58rem;
  letter-spacing: 0.08em;
}

.can-shape--minimal .can-band::before,
.can-shape--minimal .can-band::after {
  display: none;
}

.can-shape--minimal strong {
  min-width: auto;
  padding: 0;
  border: 0;
  background: transparent;
  font-size: clamp(1.34rem, 2.4vw, 1.72rem);
  letter-spacing: -0.05em;
  box-shadow: none;
}

.can-shape--minimal small {
  max-width: calc(100% - 16px);
  padding: 5px 7px;
  background: rgba(255, 253, 247, 0.46);
  color: rgba(20, 23, 25, 0.78);
  font-size: 0.54rem;
  line-height: 1.15;
  letter-spacing: 0.02em;
}

.opportunity-panel .can-shape {
  width: clamp(68px, 6.4vw, 80px);
  height: clamp(134px, 12vw, 154px);
}

.opportunity-panel .can-shape--minimal {
  width: clamp(76px, 7.2vw, 88px);
  height: clamp(154px, 14vw, 178px);
}

.opportunity-panel .can-shape:nth-child(1) {
  transform: rotate(-5deg) translateY(8px);
}

.opportunity-panel .can-shape:nth-child(2) {
  transform: translateY(-5px);
}

.opportunity-panel .can-shape:nth-child(3) {
  transform: rotate(5deg) translateY(10px);
}

.can-footnote {
  margin-top: 18px !important;
  color: rgba(248, 245, 239, 0.56) !important;
  font: 700 0.68rem var(--font-mono) !important;
  text-transform: uppercase;
}

.signal-strip {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  position: relative;
  z-index: 1;
  margin-top: clamp(42px, 6vw, 60px);
  border: 1px solid rgba(251, 250, 245, 0.13);
  background: rgba(251, 250, 245, 0.13);
}

.signal-strip article {
  min-height: 184px;
  padding: clamp(18px, 2.8vw, 25px);
  background: rgba(251, 250, 245, 0.045);
}

.signal-strip .signal-label {
  color: var(--green);
}

.signal-strip h2 {
  margin: 34px 0 0;
  font-size: clamp(1.25rem, 1.75vw, 1.45rem);
  line-height: 1.12;
  letter-spacing: -0.025em;
}

.signal-strip article > p:last-child {
  margin: 9px 0 0;
  color: rgba(251, 250, 245, 0.68);
  font-size: 0.9rem;
  line-height: 1.5;
}

.thesis {
  padding: clamp(52px, 7vw, 82px) clamp(20px, 5vw, 72px);
  background: var(--surface);
  scroll-margin-top: 66px;
}

.thesis-grid {
  display: grid;
  grid-template-columns: minmax(280px, 0.86fr) minmax(340px, 1.14fr);
  gap: clamp(34px, 7vw, 98px);
}

h2 {
  margin: 15px 0 0;
  font-size: clamp(2.35rem, 4.1vw, 3.5rem);
  line-height: 1.05;
  letter-spacing: -0.048em;
}

.thesis-body {
  border-left: 1px solid var(--line);
  padding-left: clamp(24px, 4vw, 42px);
}

.thesis-body p {
  margin: 0;
  color: #35423e;
  font-size: clamp(1.15rem, 1.75vw, 1.48rem);
  font-weight: 610;
  line-height: 1.42;
  letter-spacing: -0.018em;
}

.thesis-body p + p {
  margin-top: 18px;
}

.case-evidence-table {
  overflow-x: auto;
  border-top: 1px solid rgba(20, 23, 25, 0.18);
  border-bottom: 1px solid rgba(20, 23, 25, 0.18);
}

.case-evidence-table table {
  width: 100%;
  min-width: 760px;
  border-collapse: collapse;
  color: var(--charcoal);
}

.case-evidence-table th,
.case-evidence-table td {
  padding: 18px 18px 18px 0;
  border-bottom: 1px solid rgba(20, 23, 25, 0.12);
  text-align: left;
  vertical-align: top;
}

.case-evidence-table th {
  color: var(--teal);
  font: 700 0.73rem var(--font-mono);
  text-transform: uppercase;
}

.case-evidence-table td {
  font-size: 1rem;
  line-height: 1.5;
}

.case-evidence-table td:first-child {
  width: 22%;
  font-weight: 760;
}

.case-evidence-table tr:last-child td {
  border-bottom: 0;
}

.case-evidence-table--with-sources a {
  display: inline-block;
  margin-left: 6px;
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-decoration: none;
  text-transform: uppercase;
}

.case-evidence-table--with-sources a:hover {
  text-decoration: underline;
}

.case-signal-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-bottom: clamp(24px, 4vw, 42px);
}

.case-signal-grid article {
  min-height: 220px;
  display: grid;
  align-content: start;
  gap: 12px;
  padding: clamp(18px, 2.4vw, 24px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background:
    linear-gradient(180deg, rgba(224, 244, 238, 0.58), rgba(255, 253, 247, 0.86)),
    var(--surface);
}

.case-signal-grid span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.case-signal-grid strong {
  color: var(--charcoal);
  font-size: clamp(1.16rem, 1.55vw, 1.36rem);
  line-height: 1.12;
  letter-spacing: -0.02em;
}

.case-signal-grid p {
  margin: 0;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.47;
}

.problem-insight-layout {
  margin-top: clamp(34px, 5vw, 58px);
  display: grid;
  grid-template-columns: minmax(280px, 0.9fr) minmax(320px, 1.1fr);
  gap: clamp(22px, 4vw, 46px);
  align-items: stretch;
}

.problem-visual {
  min-height: 280px;
  display: grid;
  align-content: end;
  gap: 22px;
  padding: clamp(22px, 4vw, 38px);
  border: 1px solid rgba(20, 23, 25, 0.16);
  border-radius: 8px;
  background:
    linear-gradient(135deg, rgba(20, 23, 25, 0.9), rgba(0, 140, 123, 0.82)),
    var(--charcoal);
  color: var(--surface);
  box-shadow: var(--shadow);
}

.problem-shelf {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.problem-shelf span {
  min-height: 58px;
  display: grid;
  place-items: center;
  padding: 10px;
  border: 1px solid rgba(251, 250, 245, 0.24);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.1);
  color: var(--lime);
  font: 700 0.78rem var(--font-mono);
  text-align: center;
  text-transform: uppercase;
}

.problem-visual p {
  max-width: 520px;
  margin: 0;
  color: rgba(251, 250, 245, 0.82);
  font-size: clamp(1.02rem, 1.45vw, 1.24rem);
  font-weight: 680;
  line-height: 1.36;
}

.problem-insights {
  display: grid;
  gap: 14px;
}

.problem-insights article {
  padding: 22px;
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.7);
}

.problem-insights strong {
  display: block;
  color: var(--teal);
  font: 700 0.72rem var(--font-mono);
  text-transform: uppercase;
}

.problem-insights p {
  margin: 8px 0 0;
  color: #26302d;
  font-size: clamp(1.02rem, 1.45vw, 1.2rem);
  font-weight: 680;
  line-height: 1.38;
}

.problem-image-grid {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.problem-image-grid figure {
  overflow: hidden;
  min-height: 100%;
  margin: 0;
  display: grid;
  grid-template-rows: minmax(190px, 17vw) auto;
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 18px 48px rgba(20, 23, 25, 0.09);
}

.problem-image-grid img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.88) contrast(1.04);
}

.problem-image-grid figcaption {
  display: grid;
  gap: 8px;
  padding: 18px;
}

.problem-image-grid strong {
  color: var(--charcoal);
  font-size: 1rem;
  line-height: 1.2;
}

.problem-image-grid span {
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.45;
}

.problem-image-grid a {
  width: fit-content;
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-decoration: none;
  text-transform: uppercase;
}

.problem-image-grid a:hover {
  text-decoration: underline;
}

.situation-insight-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-bottom: clamp(24px, 4vw, 42px);
}

.situation-insight-grid article {
  min-height: 178px;
  padding: clamp(18px, 2.4vw, 23px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.72);
}

.situation-insight-grid strong {
  color: var(--teal);
  font: 700 0.7rem var(--font-mono);
  text-transform: uppercase;
}

.situation-insight-grid p {
  margin: 20px 0 0;
  color: #2b3632;
  font-size: clamp(0.98rem, 1.25vw, 1.12rem);
  font-weight: 680;
  line-height: 1.38;
}

.situation-proof-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.proof-card {
  min-height: 260px;
  margin: 0;
  display: grid;
  align-content: space-between;
  gap: 24px;
  padding: clamp(22px, 3.5vw, 34px);
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 20px 56px rgba(20, 23, 25, 0.08);
}

.proof-card figcaption {
  display: grid;
  gap: 8px;
}

.proof-card figcaption strong {
  color: var(--charcoal);
  font-size: clamp(1.3rem, 2vw, 1.72rem);
  line-height: 1.1;
  letter-spacing: -0.026em;
}

.proof-card figcaption span,
.proof-card > p {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.5;
}

.bar-compare {
  display: grid;
  gap: 14px;
}

.bar-compare div {
  display: grid;
  grid-template-columns: 52px minmax(0, 1fr) 48px;
  gap: 10px;
  align-items: center;
}

.bar-compare span,
.value-compare span {
  color: var(--muted);
  font: 700 0.68rem var(--font-mono);
}

.bar-compare i {
  height: 16px;
  width: var(--bar);
  border-radius: 999px;
  background: linear-gradient(90deg, var(--teal), var(--lime));
}

.bar-compare b {
  color: var(--charcoal);
  font: 800 1rem var(--font-mono);
}

.value-compare {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.value-compare div {
  min-height: 112px;
  display: grid;
  align-content: center;
  gap: 8px;
  padding: 18px;
  border-radius: 8px;
  background: var(--charcoal);
  color: var(--surface);
}

.value-compare b {
  color: var(--lime);
  font-size: clamp(1.6rem, 3vw, 2.5rem);
  line-height: 1;
}

.format-tags,
.deal-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.format-tags span,
.deal-list span {
  padding: 9px 11px;
  border: 1px solid rgba(0, 140, 123, 0.22);
  border-radius: 999px;
  background: var(--teal-soft);
  color: #12302c;
  font-size: 0.88rem;
  font-weight: 760;
}

.deal-list {
  display: grid;
}

.deal-list span {
  width: fit-content;
  border-radius: 8px;
}

.analysis-pattern-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.analysis-pattern-grid article {
  min-height: 226px;
  padding: clamp(18px, 2.4vw, 24px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.72);
}

.analysis-pattern-grid span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.analysis-pattern-grid strong {
  display: block;
  margin-top: 22px;
  color: var(--charcoal);
  font-size: clamp(1.12rem, 1.55vw, 1.34rem);
  line-height: 1.13;
  letter-spacing: -0.02em;
}

.analysis-pattern-grid p {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.analysis-movement {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: minmax(0, 1fr) 52px minmax(0, 1fr);
  gap: 14px;
  align-items: stretch;
}

.analysis-movement div {
  min-height: 210px;
  padding: clamp(22px, 3.5vw, 34px);
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
}

.analysis-movement div:last-child {
  background:
    linear-gradient(135deg, rgba(0, 140, 123, 0.9), rgba(20, 23, 25, 0.86)),
    var(--charcoal);
  color: var(--surface);
}

.analysis-movement span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.analysis-movement div:last-child span,
.analysis-movement div:last-child strong {
  color: var(--lime);
}

.analysis-movement strong {
  display: block;
  margin-top: 18px;
  color: var(--charcoal);
  font-size: clamp(1.4rem, 2.4vw, 2.15rem);
  line-height: 1.06;
  letter-spacing: -0.034em;
}

.analysis-movement p {
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 0.98rem;
  line-height: 1.54;
}

.analysis-movement div:last-child p {
  color: rgba(251, 250, 245, 0.78);
}

.analysis-movement i {
  position: relative;
  align-self: center;
  height: 2px;
  background: var(--teal);
}

.analysis-movement i::after {
  content: "";
  position: absolute;
  right: -2px;
  top: 50%;
  width: 12px;
  height: 12px;
  border-top: 2px solid var(--teal);
  border-right: 2px solid var(--teal);
  transform: translateY(-50%) rotate(45deg);
}

.analysis-figure-row {
  margin-top: 14px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.analysis-figure-row article {
  min-height: 178px;
  padding: clamp(18px, 2.5vw, 24px);
  border: 1px solid rgba(0, 140, 123, 0.16);
  border-radius: 8px;
  background: var(--teal-soft);
}

.analysis-figure-row span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.analysis-figure-row strong {
  display: block;
  margin-top: 16px;
  color: var(--charcoal);
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 0.95;
  letter-spacing: -0.04em;
}

.analysis-figure-row p {
  margin: 12px 0 0;
  color: #28413c;
  font-size: 0.93rem;
  line-height: 1.45;
}

.challenge-pressure-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.challenge-pressure-grid article {
  min-height: 210px;
  padding: clamp(18px, 2.4vw, 24px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: var(--surface);
}

.challenge-pressure-grid span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.challenge-pressure-grid strong {
  display: block;
  margin-top: 20px;
  color: var(--charcoal);
  font-size: clamp(1.15rem, 1.55vw, 1.36rem);
  line-height: 1.13;
  letter-spacing: -0.02em;
}

.challenge-pressure-grid p {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.challenge-visual-row {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.challenge-visual-row figure {
  overflow: hidden;
  margin: 0;
  display: grid;
  grid-template-rows: minmax(260px, 24vw) auto;
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 20px 56px rgba(20, 23, 25, 0.08);
}

.challenge-visual-row img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.85) contrast(1.05);
}

.challenge-visual-row figcaption {
  padding: 20px;
}

.challenge-visual-row strong {
  display: block;
  color: var(--charcoal);
  font-size: 1.08rem;
  line-height: 1.2;
}

.challenge-visual-row span {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.challenge-proof-grid {
  margin-top: 14px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.challenge-proof-grid article {
  min-height: 172px;
  padding: clamp(18px, 2.5vw, 24px);
  border-radius: 8px;
  background: var(--charcoal);
  color: var(--surface);
}

.challenge-proof-grid span {
  color: var(--lime);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.challenge-proof-grid strong {
  display: block;
  margin-top: 16px;
  color: var(--surface);
  font-size: clamp(2rem, 4vw, 3.15rem);
  line-height: 0.95;
  letter-spacing: -0.04em;
}

.challenge-proof-grid p {
  margin: 12px 0 0;
  color: rgba(251, 250, 245, 0.75);
  font-size: 0.93rem;
  line-height: 1.45;
}

.opportunity-choice {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) 48px minmax(0, 1.08fr);
  gap: 14px;
  align-items: stretch;
}

.opportunity-choice article {
  min-height: 210px;
  padding: clamp(20px, 3vw, 30px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.72);
}

.opportunity-choice article:last-child {
  background:
    linear-gradient(135deg, rgba(0, 140, 123, 0.92), rgba(20, 23, 25, 0.88)),
    var(--charcoal);
  color: var(--surface);
}

.opportunity-choice span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.opportunity-choice article:last-child span,
.opportunity-choice article:last-child strong {
  color: var(--lime);
}

.opportunity-choice strong {
  display: block;
  margin-top: 18px;
  color: var(--charcoal);
  font-size: clamp(1.42rem, 2.35vw, 2.1rem);
  line-height: 1.06;
  letter-spacing: -0.034em;
}

.opportunity-choice p {
  margin: 16px 0 0;
  color: var(--muted);
  font-size: 0.98rem;
  line-height: 1.54;
}

.opportunity-choice article:last-child p {
  color: rgba(251, 250, 245, 0.78);
}

.opportunity-choice i {
  position: relative;
  align-self: center;
  height: 2px;
  background: var(--teal);
}

.opportunity-choice i::after {
  content: "";
  position: absolute;
  right: -2px;
  top: 50%;
  width: 12px;
  height: 12px;
  border-top: 2px solid var(--teal);
  border-right: 2px solid var(--teal);
  transform: translateY(-50%) rotate(45deg);
}

.opportunity-visual-row {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.opportunity-visual-row figure {
  overflow: hidden;
  margin: 0;
  display: grid;
  grid-template-rows: minmax(250px, 23vw) auto;
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 20px 56px rgba(20, 23, 25, 0.08);
}

.opportunity-visual-row img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.86) contrast(1.04);
}

.opportunity-visual-row figcaption {
  padding: 20px;
}

.opportunity-visual-row strong {
  display: block;
  color: var(--charcoal);
  font-size: 1.08rem;
  line-height: 1.2;
}

.opportunity-visual-row span {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.opportunity-territory-grid {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.opportunity-territory-grid article {
  min-height: 192px;
  padding: clamp(18px, 2.4vw, 24px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: var(--surface);
}

.opportunity-territory-grid span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.opportunity-territory-grid strong {
  display: block;
  margin-top: 18px;
  color: var(--charcoal);
  font-size: clamp(1.1rem, 1.48vw, 1.3rem);
  line-height: 1.14;
  letter-spacing: -0.018em;
}

.opportunity-territory-grid p {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.opportunity-proof-row {
  margin-top: 14px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.opportunity-proof-row article {
  min-height: 174px;
  padding: clamp(18px, 2.5vw, 24px);
  border-radius: 8px;
  background: var(--teal-soft);
}

.opportunity-proof-row span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.opportunity-proof-row strong {
  display: block;
  margin-top: 16px;
  color: var(--charcoal);
  font-size: clamp(1.9rem, 3.8vw, 3rem);
  line-height: 0.96;
  letter-spacing: -0.04em;
}

.opportunity-proof-row p {
  margin: 12px 0 0;
  color: #28413c;
  font-size: 0.93rem;
  line-height: 1.45;
}

.execution-command-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.execution-command-row article {
  min-height: 230px;
  padding: clamp(20px, 3vw, 30px);
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
}

.execution-command-row article:first-child {
  background:
    linear-gradient(135deg, rgba(20, 23, 25, 0.93), rgba(0, 140, 123, 0.82)),
    var(--charcoal);
  color: var(--surface);
}

.execution-command-row span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.execution-command-row article:first-child span,
.execution-command-row article:first-child strong {
  color: var(--lime);
}

.execution-command-row strong {
  display: block;
  margin-top: 20px;
  color: var(--charcoal);
  font-size: clamp(1.22rem, 1.85vw, 1.62rem);
  line-height: 1.08;
  letter-spacing: -0.03em;
}

.execution-command-row p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 0.95rem;
  line-height: 1.5;
}

.execution-command-row article:first-child p {
  color: rgba(251, 250, 245, 0.78);
}

.execution-visual-row {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.execution-visual-row figure {
  overflow: hidden;
  margin: 0;
  display: grid;
  grid-template-rows: minmax(250px, 23vw) auto;
  border: 1px solid rgba(20, 23, 25, 0.14);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 20px 56px rgba(20, 23, 25, 0.08);
}

.execution-visual-row img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.86) contrast(1.04);
}

.execution-visual-row figcaption {
  padding: 20px;
}

.execution-visual-row strong {
  display: block;
  color: var(--charcoal);
  font-size: 1.08rem;
  line-height: 1.2;
}

.execution-visual-row span {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.execution-action-grid {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.execution-action-grid article {
  min-height: 194px;
  padding: clamp(18px, 2.4vw, 24px);
  border: 1px solid rgba(20, 23, 25, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.72);
}

.execution-action-grid span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.execution-action-grid strong {
  display: block;
  margin-top: 18px;
  color: var(--charcoal);
  font-size: clamp(1.08rem, 1.45vw, 1.28rem);
  line-height: 1.14;
  letter-spacing: -0.018em;
}

.execution-action-grid p {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 0.94rem;
  line-height: 1.48;
}

.execution-launch-map {
  margin-top: clamp(24px, 4vw, 42px);
  display: grid;
  grid-template-columns: minmax(0, 1fr) 36px minmax(0, 1fr) 36px minmax(0, 1fr);
  gap: 12px;
  align-items: stretch;
}

.execution-launch-map article {
  min-height: 206px;
  padding: clamp(18px, 2.4vw, 24px);
  border-radius: 8px;
  background: var(--charcoal);
  color: var(--surface);
}

.execution-launch-map span {
  color: var(--lime);
  font: 800 0.8rem var(--font-mono);
}

.execution-launch-map strong {
  display: block;
  margin-top: 18px;
  color: var(--surface);
  font-size: clamp(1.12rem, 1.55vw, 1.34rem);
  line-height: 1.13;
  letter-spacing: -0.02em;
}

.execution-launch-map p {
  margin: 12px 0 0;
  color: rgba(251, 250, 245, 0.75);
  font-size: 0.94rem;
  line-height: 1.48;
}

.execution-launch-map i {
  position: relative;
  align-self: center;
  height: 2px;
  background: var(--teal);
}

.execution-launch-map i::after {
  content: "";
  position: absolute;
  right: -2px;
  top: 50%;
  width: 12px;
  height: 12px;
  border-top: 2px solid var(--teal);
  border-right: 2px solid var(--teal);
  transform: translateY(-50%) rotate(45deg);
}

.execution-proof-row {
  margin-top: 14px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.execution-proof-row article {
  min-height: 174px;
  padding: clamp(18px, 2.5vw, 24px);
  border-radius: 8px;
  background: var(--teal-soft);
}

.execution-proof-row span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.execution-proof-row strong {
  display: block;
  margin-top: 16px;
  color: var(--charcoal);
  font-size: clamp(1.9rem, 3.8vw, 3rem);
  line-height: 0.96;
  letter-spacing: -0.04em;
}

.execution-proof-row p {
  margin: 12px 0 0;
  color: #28413c;
  font-size: 0.93rem;
  line-height: 1.45;
}

.map-section {
  padding: clamp(54px, 8vw, 86px) clamp(20px, 5vw, 72px) clamp(62px, 9vw, 102px);
  background: var(--wash);
  border-top: 1px solid rgba(24, 33, 47, 0.1);
  scroll-margin-top: 66px;
}

.section-heading {
  margin-bottom: clamp(30px, 5vw, 52px);
  display: grid;
  grid-template-columns: minmax(190px, 0.34fr) minmax(0, 1.18fr);
  gap: clamp(22px, 5vw, 72px);
  align-items: start;
}

.section-heading h2 {
  max-width: 900px;
  margin: 0;
  color: var(--charcoal);
  font-size: clamp(2.15rem, 4.8vw, 4.65rem);
  line-height: 0.97;
  letter-spacing: 0;
}

.section-marker {
  display: grid;
  gap: 10px;
  padding-top: 8px;
}

.section-number {
  display: inline-grid;
  place-items: center;
  width: 48px;
  height: 48px;
  border: 1px solid rgba(0, 140, 123, 0.28);
  border-radius: 999px;
  color: var(--teal);
  background: rgba(255, 253, 247, 0.72);
  font: 700 0.92rem var(--font-mono);
}

.section-copy {
  max-width: 900px;
}

.paradox-heading.section-heading,
.evolution-heading.section-heading,
.consumer-heading.section-heading,
.regulation-heading.section-heading,
.competition-heading.section-heading,
.ignored-heading.section-heading,
.playbook-heading.section-heading {
  margin-bottom: 0;
}

.evolution-section .section-number,
.competition-section .section-number {
  border-color: rgba(200, 255, 82, 0.3);
  background: rgba(248, 245, 239, 0.08);
  color: var(--lime);
}

.evolution-section .section-heading h2,
.competition-section .section-heading h2 {
  color: #f8f5ef;
}

.opportunity-stack-figure {
  margin-top: 0;
  margin-bottom: 0;
}

.opportunity-stack {
  max-width: 1040px;
  margin: 0 auto;
  display: grid;
  gap: 10px;
}

.stack-level {
  position: relative;
  min-height: clamp(74px, 7vw, 88px);
  display: grid;
  grid-template-columns: 54px minmax(0, 1fr);
  align-items: center;
  gap: clamp(15px, 3vw, 27px);
  padding: clamp(15px, 2.8vw, 22px) clamp(18px, 3vw, 29px);
  border: 1px solid rgba(23, 33, 30, 0.13);
  border-radius: 9px;
  background: var(--surface);
}

.stack-level::before {
  content: "";
  position: absolute;
  left: -1px;
  top: -1px;
  bottom: -1px;
  width: 5px;
  border-radius: 9px 0 0 9px;
  background: #a7aea7;
}

.stack-level > span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
}

.stack-level p {
  margin: 0;
  color: var(--teal);
  font: 700 0.67rem var(--font-mono);
  text-transform: uppercase;
}

.stack-level strong {
  display: block;
  margin-top: 8px;
  font-size: clamp(1rem, 1.6vw, 1.16rem);
  line-height: 1.34;
  letter-spacing: -0.018em;
}

.stack-level.context {
  margin-right: 0;
  background: #e2ded3;
}

.stack-level.context::before {
  background: #72807b;
}

.stack-level.reality {
  margin-right: clamp(0px, 4vw, 44px);
  background: #e8e5da;
}

.stack-level.shift {
  margin-right: clamp(0px, 8vw, 88px);
  background: #f1eee5;
}

.stack-level.whitespace {
  margin-right: clamp(0px, 12vw, 132px);
  border-color: rgba(0, 127, 115, 0.2);
  background: var(--teal-soft);
}

.stack-level.whitespace::before {
  background: var(--teal);
}

.stack-level.winner {
  margin-right: clamp(0px, 16vw, 176px);
  background: var(--dark);
  border-color: var(--dark);
  color: var(--surface);
}

.stack-level.winner::before {
  background: var(--green);
}

.stack-level.winner > span,
.stack-level.winner p,
.stack-level.winner strong {
  color: var(--green);
}

figcaption {
  max-width: 900px;
  margin: clamp(29px, 4vw, 38px) auto 0;
  padding-top: clamp(21px, 3vw, 27px);
  border-top: 1px solid var(--line);
  color: #35423e;
  font-family: var(--font-serif);
  font-size: clamp(1.28rem, 2.15vw, 1.7rem);
  line-height: 1.35;
  text-align: center;
}

.paradox-section {
  display: none;
  padding: clamp(60px, 9vw, 104px) clamp(20px, 5vw, 72px);
  background: var(--surface);
  border-top: 1px solid rgba(24, 33, 47, 0.1);
}

.evolution-section,
.consumer-section,
.regulation-section,
.competition-section,
.ignored-section,
.playbook-section {
  display: none;
}

.simple-opportunity-section,
.target-section,
.touchpoint-section,
.simple-playbook-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  border-top: 1px solid rgba(24, 33, 47, 0.1);
}

.simple-opportunity-section {
  background: var(--surface);
}

.target-section {
  background:
    linear-gradient(90deg, rgba(0, 140, 123, 0.045) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.032) 1px, transparent 1px),
    #edf4ee;
  background-size: 48px 48px;
}

.touchpoint-section {
  background: var(--charcoal);
  color: #f8f5ef;
}

.touchpoint-section .eyebrow {
  color: var(--lime);
}

.touchpoint-section .section-number {
  border-color: rgba(200, 255, 82, 0.3);
  background: rgba(248, 245, 239, 0.08);
  color: var(--lime);
}

.touchpoint-section .section-heading h2 {
  color: #f8f5ef;
}

.touchpoint-section .simple-lead {
  color: rgba(248, 245, 239, 0.72);
}

.simple-playbook-section {
  background:
    linear-gradient(90deg, rgba(79, 109, 245, 0.045) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.032) 1px, transparent 1px),
    #eef0f8;
  background-size: 48px 48px;
}

.simple-lead {
  max-width: 760px;
  margin: clamp(14px, 2.4vw, 22px) 0 0;
  color: var(--muted);
  font-size: clamp(1.02rem, 1.45vw, 1.18rem);
  line-height: 1.62;
}

.slump-visual {
  width: min(1220px, 100%);
  margin: clamp(30px, 5vw, 48px) auto 0;
  display: grid;
  grid-template-columns: minmax(260px, 0.58fr) minmax(0, 1fr);
  gap: clamp(22px, 5vw, 56px);
  align-items: center;
  padding: clamp(24px, 4vw, 42px);
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 10px;
  background:
    radial-gradient(circle at 82% 18%, rgba(200, 255, 82, 0.22), transparent 30%),
    linear-gradient(135deg, rgba(255, 253, 247, 0.98), rgba(240, 244, 246, 0.94));
  box-shadow: 0 22px 64px rgba(20, 23, 25, 0.1);
}

.slump-copy h3 {
  margin: 16px 0 0;
  color: var(--charcoal);
  font-family: var(--font-serif);
  font-size: clamp(2.25rem, 4.8vw, 4.25rem);
  font-weight: 400;
  line-height: 0.94;
}

.slump-copy p:last-child {
  max-width: 470px;
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 1rem;
  line-height: 1.58;
}

.desk-scene {
  position: relative;
  min-height: clamp(300px, 34vw, 390px);
  overflow: hidden;
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 12px;
  background:
    linear-gradient(90deg, rgba(20, 23, 25, 0.04) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.035) 1px, transparent 1px),
    linear-gradient(160deg, #fbfaf5 0%, #e9f3f0 100%);
  background-size: 34px 34px, 34px 34px, auto;
}

.desk-scene::before {
  content: "";
  position: absolute;
  left: 6%;
  right: 6%;
  bottom: 9%;
  height: 34%;
  border-radius: 18px;
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.92), rgba(227, 223, 211, 0.86)),
    #ebe5d8;
  box-shadow: 0 24px 52px rgba(20, 23, 25, 0.13);
}

.time-card {
  position: absolute;
  top: 11%;
  left: 9%;
  display: inline-grid;
  place-items: center;
  min-width: 118px;
  min-height: 62px;
  padding: 10px 18px;
  border: 1px solid rgba(0, 140, 123, 0.22);
  border-radius: 12px;
  background: var(--charcoal);
  color: var(--lime);
  font: 800 clamp(1.35rem, 3vw, 2.1rem) var(--font-mono);
  box-shadow: 0 18px 40px rgba(20, 23, 25, 0.18);
}

.desk-laptop {
  position: absolute;
  left: 27%;
  bottom: 23%;
  width: min(42vw, 330px);
  max-width: 56%;
  height: clamp(120px, 16vw, 168px);
  border: 2px solid rgba(20, 23, 25, 0.8);
  border-radius: 12px 12px 5px 5px;
  background:
    linear-gradient(90deg, rgba(200, 255, 82, 0.1) 1px, transparent 1px),
    linear-gradient(0deg, rgba(200, 255, 82, 0.1) 1px, transparent 1px),
    var(--charcoal);
  background-size: 20px 20px;
  box-shadow: 0 18px 34px rgba(20, 23, 25, 0.22);
}

.desk-laptop::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -18px;
  height: 18px;
  border-radius: 2px 2px 12px 12px;
  background: #d8d3c8;
  border: 1px solid rgba(20, 23, 25, 0.18);
}

.desk-laptop span {
  position: absolute;
  left: 13%;
  top: 18%;
  width: 44%;
  height: 9px;
  border-radius: 999px;
  background: var(--lime);
}

.desk-laptop i {
  position: absolute;
  left: 13%;
  top: 34%;
  width: 62%;
  height: 46%;
  border-radius: 8px;
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.14), rgba(255, 253, 247, 0.04)),
    rgba(255, 253, 247, 0.08);
}

.desk-can {
  position: absolute;
  right: 12%;
  bottom: 22%;
  width: clamp(70px, 7vw, 88px);
  height: clamp(148px, 15vw, 182px);
  transform: rotate(3deg);
}

.desk-note {
  position: absolute;
  display: grid;
  gap: 8px;
  padding: 14px;
  border: 1px solid rgba(20, 23, 25, 0.12);
  border-radius: 7px;
  background: #fffdf7;
  box-shadow: 0 14px 30px rgba(20, 23, 25, 0.1);
}

.desk-note span {
  color: var(--charcoal);
  font: 800 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.desk-note b {
  display: block;
  width: 76px;
  height: 5px;
  border-radius: 999px;
  background: rgba(0, 140, 123, 0.22);
}

.desk-note b:last-child {
  width: 52px;
}

.desk-note--one {
  right: 8%;
  top: 13%;
  transform: rotate(4deg);
}

.desk-note--two {
  left: 11%;
  bottom: 15%;
  transform: rotate(-5deg);
}

.desk-pen {
  position: absolute;
  right: 33%;
  bottom: 15%;
  width: 118px;
  height: 9px;
  border-radius: 999px;
  background: linear-gradient(90deg, var(--charcoal) 0 14%, var(--teal) 14% 84%, var(--lime) 84%);
  transform: rotate(-16deg);
  box-shadow: 0 8px 18px rgba(20, 23, 25, 0.16);
}

.occasion-timeline,
.shelf-contrast,
.territory-map,
.consumer-card-grid,
.pack-cue {
  width: min(1220px, 100%);
  margin: clamp(30px, 5vw, 48px) auto 0;
}

.occasion-timeline {
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 10px;
}

.occasion-timeline::before {
  content: "";
  position: absolute;
  left: 8%;
  right: 8%;
  top: 43px;
  height: 2px;
  background: linear-gradient(90deg, transparent, rgba(0, 140, 123, 0.34), transparent);
}

.occasion-timeline article,
.consumer-card-grid article {
  position: relative;
  min-height: 202px;
  padding: clamp(18px, 2.8vw, 24px);
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 9px;
  background: rgba(255, 253, 247, 0.9);
  box-shadow: 0 18px 52px rgba(20, 23, 25, 0.08);
}

.occasion-timeline article.is-core {
  border-color: rgba(0, 140, 123, 0.26);
  background:
    radial-gradient(circle at 88% 12%, rgba(200, 255, 82, 0.46), transparent 36%),
    var(--teal-soft);
}

.timeline-icon,
.consumer-icon,
.proof-icon {
  position: relative;
  display: inline-grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border: 1px solid rgba(0, 140, 123, 0.24);
  border-radius: 999px;
  background: var(--surface);
  box-shadow: 0 10px 22px rgba(20, 23, 25, 0.08);
}

.timeline-icon::before,
.timeline-icon::after,
.consumer-icon::before,
.consumer-icon::after,
.proof-icon::before,
.proof-icon::after {
  content: "";
  position: absolute;
  display: block;
}

.timeline-icon.commute::before {
  width: 22px;
  height: 12px;
  border: 2px solid var(--teal);
  border-radius: 5px;
}

.timeline-icon.commute::after {
  width: 24px;
  height: 3px;
  bottom: 10px;
  background: var(--charcoal);
  border-radius: 999px;
}

.timeline-icon.study::before {
  width: 22px;
  height: 16px;
  border: 2px solid var(--teal);
  border-radius: 3px;
}

.timeline-icon.study::after {
  width: 18px;
  height: 2px;
  background: var(--lime);
  box-shadow: 0 6px 0 var(--lime);
}

.timeline-icon.slump::before {
  width: 20px;
  height: 20px;
  border: 3px solid var(--teal);
  border-radius: 999px;
}

.timeline-icon.slump::after {
  width: 3px;
  height: 13px;
  background: var(--charcoal);
  transform: rotate(35deg);
  transform-origin: bottom;
}

.timeline-icon.gym::before {
  width: 25px;
  height: 9px;
  border: 3px solid var(--teal);
  border-left-width: 7px;
  border-right-width: 7px;
  border-radius: 999px;
}

.timeline-icon.night::before {
  width: 20px;
  height: 20px;
  border-radius: 999px;
  background: var(--charcoal);
}

.timeline-icon.night::after {
  width: 15px;
  height: 15px;
  top: 9px;
  right: 9px;
  border-radius: 999px;
  background: var(--surface);
}

.occasion-timeline span,
.consumer-card-grid span {
  display: block;
  margin-top: 26px;
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.occasion-timeline strong,
.consumer-card-grid strong {
  display: block;
  margin-top: 8px;
  color: var(--charcoal);
  font-size: clamp(1.08rem, 1.6vw, 1.32rem);
  line-height: 1.13;
}

.occasion-timeline p,
.consumer-card-grid span {
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.45;
}

.occasion-timeline p {
  margin: 11px 0 0;
}

.shelf-contrast {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 74px minmax(0, 1fr);
  gap: 12px;
  align-items: stretch;
}

.shelf-side {
  min-height: 308px;
  padding: clamp(20px, 3vw, 28px);
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 10px;
  background: var(--surface);
  box-shadow: 0 18px 52px rgba(20, 23, 25, 0.08);
}

.shelf-side > span {
  color: var(--teal);
  font: 700 0.7rem var(--font-mono);
  text-transform: uppercase;
}

.shelf-side > strong {
  display: block;
  max-width: 460px;
  margin-top: 12px;
  color: var(--charcoal);
  font-size: clamp(1.45rem, 2.6vw, 2.25rem);
  line-height: 1.02;
  letter-spacing: -0.045em;
}

.shelf-side p {
  max-width: 420px;
  margin: 20px 0 0;
  color: var(--muted);
  line-height: 1.5;
}

.shelf-side--loud {
  background:
    radial-gradient(circle at 18% 16%, rgba(255, 101, 71, 0.2), transparent 34%),
    var(--surface);
}

.shelf-side--calm {
  background:
    radial-gradient(circle at 86% 14%, rgba(200, 255, 82, 0.32), transparent 35%),
    var(--teal-soft);
}

.shelf-divider {
  align-self: center;
  display: grid;
  place-items: center;
  width: 74px;
  height: 74px;
  border-radius: 18px;
  background: var(--charcoal);
  color: var(--lime);
  font: 800 0.68rem var(--font-mono);
  text-transform: uppercase;
  text-align: center;
  box-shadow: 0 18px 34px rgba(20, 23, 25, 0.18);
}

.mini-shelf {
  display: grid;
  grid-template-columns: repeat(8, minmax(18px, 1fr));
  gap: 7px;
  align-items: end;
  min-height: 132px;
  margin-top: 30px;
  padding: 16px 14px 18px;
  border: 1px solid rgba(20, 23, 25, 0.1);
  border-bottom: 12px solid rgba(20, 23, 25, 0.2);
  border-radius: 10px 10px 5px 5px;
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.65), rgba(255, 253, 247, 0.25)),
    rgba(255, 253, 247, 0.38);
}

.mini-shelf i {
  position: relative;
  display: block;
  min-width: 0;
  height: calc(76px + var(--h, 0px));
  border: 1px solid rgba(255, 253, 247, 0.34);
  border-radius: 9px 9px 4px 4px / 16px 16px 5px 5px;
  background: linear-gradient(165deg, #ff704f, #c8ff52 50%, #4f6df5);
  box-shadow:
    inset 7px 0 10px rgba(255, 255, 255, 0.28),
    inset -9px 0 14px rgba(20, 23, 25, 0.16),
    0 8px 14px rgba(20, 23, 25, 0.12);
}

.mini-shelf i::before {
  content: "";
  position: absolute;
  left: 6px;
  right: 6px;
  top: 5px;
  height: 8px;
  border-radius: 999px;
  background: rgba(255, 253, 247, 0.58);
}

.mini-shelf i::after {
  content: attr(data-label);
  position: absolute;
  left: 3px;
  right: 3px;
  top: 28px;
  min-height: 26px;
  display: grid;
  place-items: center;
  padding: 2px;
  border-radius: 5px;
  background: rgba(255, 253, 247, 0.62);
  color: var(--charcoal);
  font: 800 clamp(0.42rem, 0.7vw, 0.56rem) var(--font-mono);
  text-transform: uppercase;
  text-align: center;
  overflow-wrap: anywhere;
}

.mini-shelf i:nth-child(2n) {
  --h: 22px;
  background: linear-gradient(165deg, #171d1c, #008c7b);
}

.mini-shelf i:nth-child(3n) {
  --h: 8px;
  background: linear-gradient(165deg, #4f6df5, #f4d4ff);
}

.mini-shelf--calm {
  grid-template-columns: repeat(3, minmax(58px, 92px));
  justify-content: center;
  gap: clamp(14px, 3vw, 24px);
}

.mini-shelf--calm i {
  height: 112px;
  background: linear-gradient(165deg, #dff7ff, #8fe8da 48%, #c8ff52);
}

.mini-shelf--calm i::after {
  top: 34px;
  min-height: 34px;
  background: rgba(20, 23, 25, 0.82);
  color: var(--lime);
}

.territory-map {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 74px minmax(280px, 0.8fr);
  gap: clamp(14px, 3vw, 28px);
  align-items: stretch;
  min-height: auto;
  padding: clamp(22px, 4vw, 34px);
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 12px;
  background:
    radial-gradient(circle at 82% 52%, rgba(200, 255, 82, 0.22), transparent 32%),
    linear-gradient(145deg, #fffdf7, #edf4ee);
  box-shadow: 0 22px 64px rgba(20, 23, 25, 0.1);
  overflow: hidden;
}

.defended-lane {
  display: grid;
  gap: 14px;
}

.lane-label {
  color: var(--teal);
  font: 800 0.72rem var(--font-mono);
  text-transform: uppercase;
}

.defended-spaces {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 8px;
  align-items: stretch;
}

.defended-spaces span {
  position: relative;
  min-height: 154px;
  display: grid;
  place-items: center;
  padding: 22px 10px 16px;
  border: 1px solid rgba(24, 33, 47, 0.1);
  border-radius: 12px;
  background:
    radial-gradient(circle at 50% 18%, rgba(255, 253, 247, 0.9), transparent 32%),
    linear-gradient(180deg, rgba(255, 253, 247, 0.98), rgba(225, 228, 220, 0.9)),
    var(--surface);
  color: var(--charcoal);
  font: 900 clamp(0.78rem, 1vw, 0.95rem) var(--font-mono);
  text-align: center;
  text-transform: uppercase;
  line-height: 1.12;
  box-shadow:
    inset 0 -42px 0 rgba(20, 23, 25, 0.055),
    0 16px 28px rgba(20, 23, 25, 0.07);
}

.defended-spaces span::before {
  content: "OWNED";
  position: absolute;
  top: 12px;
  left: 50%;
  padding: 5px 8px;
  border-radius: 999px;
  background: var(--charcoal);
  color: rgba(255, 253, 247, 0.86);
  font: 800 0.52rem var(--font-mono);
  letter-spacing: 0.06em;
  transform: translateX(-50%);
}

.defended-spaces span:nth-child(1) {
  border-top: 6px solid #171d1c;
}

.defended-spaces span:nth-child(2) {
  border-top: 6px solid #ff704f;
}

.defended-spaces span:nth-child(3) {
  border-top: 6px solid #4f6df5;
}

.defended-spaces span:nth-child(4) {
  border-top: 6px solid #f4d4ff;
}

.defended-spaces span:nth-child(5) {
  border-top: 6px solid var(--teal);
}

.gap-arrow {
  align-self: center;
  display: grid;
  place-items: center;
  width: 74px;
  height: 74px;
  border-radius: 999px;
  background: var(--charcoal);
  color: var(--lime);
  font: 900 2rem var(--font-sans);
  box-shadow: 0 18px 34px rgba(20, 23, 25, 0.18);
}

.territory-center {
  position: relative;
  width: auto;
  min-height: 100%;
  display: grid;
  align-content: center;
  justify-items: start;
  padding: clamp(26px, 4vw, 42px);
  border: 1px solid rgba(0, 140, 123, 0.26);
  border-radius: 14px;
  background: var(--charcoal);
  color: var(--surface);
  text-align: left;
  box-shadow: 0 26px 70px rgba(20, 23, 25, 0.2);
}

.territory-center small,
.pack-claims span {
  color: var(--lime);
  font: 800 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.territory-center strong {
  max-width: 360px;
  margin-top: 16px;
  color: var(--lime);
  font-size: clamp(1.8rem, 3.8vw, 3.2rem);
  line-height: 1.02;
  letter-spacing: -0.05em;
}

.territory-center p {
  max-width: 360px;
  margin: 18px 0 0;
  color: rgba(255, 253, 247, 0.72);
  font-size: 0.96rem;
  line-height: 1.46;
}

.consumer-card-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 10px;
}

.consumer-card-grid article {
  min-height: 232px;
  background: rgba(255, 253, 247, 0.075);
  border-color: rgba(200, 255, 82, 0.14);
  box-shadow: none;
}

.consumer-card-grid strong {
  color: var(--surface);
}

.consumer-card-grid span {
  margin-top: 13px;
  color: rgba(248, 245, 239, 0.68);
  text-transform: none;
  font-family: var(--font-sans);
  font-weight: 500;
}

.consumer-icon {
  background: rgba(255, 253, 247, 0.08);
  border-color: rgba(200, 255, 82, 0.22);
}

.consumer-icon::before {
  top: 8px;
  width: 12px;
  height: 12px;
  border-radius: 999px;
  background: var(--lime);
}

.consumer-icon::after {
  bottom: 8px;
  width: 23px;
  height: 14px;
  border-radius: 11px 11px 5px 5px;
  background: rgba(255, 253, 247, 0.76);
}

.consumer-icon.student::after {
  border-radius: 2px;
  transform: rotate(-6deg);
}

.consumer-icon.hydrate::before {
  width: 13px;
  height: 18px;
  border-radius: 9px 9px 12px 12px;
}

.consumer-icon.shift {
  background: rgba(20, 23, 25, 0.62);
}

.consumer-icon.sensitive::before {
  background: #f4d4ff;
}

.pack-cue {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  align-items: center;
  gap: clamp(24px, 5vw, 52px);
  padding: clamp(24px, 4vw, 38px);
  border: 1px solid rgba(200, 255, 82, 0.16);
  border-radius: 12px;
  background:
    radial-gradient(circle at 14% 50%, rgba(200, 255, 82, 0.2), transparent 32%),
    rgba(255, 253, 247, 0.06);
}

.pack-can {
  width: clamp(86px, 9vw, 118px);
  height: clamp(174px, 18vw, 224px);
  box-shadow:
    inset 14px 0 22px rgba(255, 255, 255, 0.24),
    inset -18px 0 28px rgba(20, 23, 25, 0.13),
    0 20px 44px rgba(0, 0, 0, 0.28);
}

.pack-claims {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
}

.pack-claims span {
  min-height: 78px;
  display: grid;
  align-items: center;
  padding: 18px;
  border: 1px solid rgba(200, 255, 82, 0.13);
  border-radius: 8px;
  background: rgba(255, 253, 247, 0.07);
  color: var(--surface);
}

.proof-ladder-visual article {
  position: relative;
}

.proof-ladder-visual article:not(:last-child)::after {
  content: "";
  position: absolute;
  top: 48px;
  right: 14px;
  width: 15px;
  height: 15px;
  border-top: 2px solid var(--lime);
  border-right: 2px solid var(--lime);
  transform: rotate(45deg);
  opacity: 0.65;
}

.proof-icon {
  margin-bottom: 22px;
  background: rgba(255, 253, 247, 0.08);
  border-color: rgba(200, 255, 82, 0.2);
}

.proof-icon.concept::before {
  width: 22px;
  height: 16px;
  border: 2px solid var(--lime);
  border-radius: 3px;
}

.proof-icon.sample::before {
  width: 14px;
  height: 22px;
  border: 2px solid var(--lime);
  border-radius: 5px 5px 8px 8px;
}

.proof-icon.pilot::before {
  width: 24px;
  height: 18px;
  border: 2px solid var(--lime);
  border-radius: 4px;
  box-shadow: inset 0 -6px 0 rgba(200, 255, 82, 0.28);
}

.proof-icon.repeat::before {
  width: 22px;
  height: 22px;
  border: 3px solid var(--lime);
  border-left-color: transparent;
  border-radius: 999px;
}

.proof-icon.scale::before {
  width: 22px;
  height: 22px;
  background:
    linear-gradient(90deg, var(--lime) 0 4px, transparent 4px 9px, var(--lime) 9px 13px, transparent 13px 18px, var(--lime) 18px),
    linear-gradient(0deg, var(--lime) 0 4px, transparent 4px 9px, var(--lime) 9px 13px, transparent 13px 18px, var(--lime) 18px);
  opacity: 0.9;
}

.data-spine,
.logic-grid,
.whitespace-chart,
.priority-map,
.execution-grid,
.test-ladder-lite,
.can-architecture,
.demand-grid,
.build-test-grid,
.touchpoint-grid {
  width: min(1220px, 100%);
  margin: clamp(28px, 5vw, 44px) auto 0;
  display: grid;
  gap: 10px;
}

.source-strip {
  width: min(1220px, 100%);
  margin: 18px auto 0;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  align-items: center;
  padding-top: 12px;
  border-top: 1px solid rgba(24, 33, 47, 0.1);
}

.source-strip span,
.source-strip a {
  display: inline-flex;
  align-items: center;
  min-height: 30px;
  padding: 0 10px;
  border-radius: 999px;
  font: 700 0.66rem var(--font-mono);
  text-transform: uppercase;
}

.source-strip span {
  color: var(--teal);
  padding-left: 0;
}

.source-strip a {
  border: 1px solid rgba(24, 33, 47, 0.1);
  background: rgba(255, 253, 247, 0.72);
  color: var(--muted);
  text-decoration: none;
  transition: border-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.source-strip a:hover {
  border-color: rgba(0, 140, 123, 0.3);
  color: var(--teal);
  transform: translateY(-1px);
}

.source-strip--dark {
  border-top-color: rgba(255, 253, 247, 0.13);
}

.source-strip--dark span {
  color: var(--lime);
}

.source-strip--dark a {
  border-color: rgba(200, 255, 82, 0.14);
  background: rgba(255, 253, 247, 0.06);
  color: rgba(248, 245, 239, 0.66);
}

.source-strip--dark a:hover {
  border-color: rgba(200, 255, 82, 0.34);
  color: var(--lime);
}

.data-spine {
  grid-template-columns: repeat(5, minmax(0, 1fr));
}

.logic-grid,
.whitespace-chart,
.execution-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.demand-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.build-test-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.touchpoint-grid {
  grid-template-columns: repeat(5, minmax(0, 1fr));
}

.priority-map {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.test-ladder-lite {
  grid-template-columns: repeat(5, minmax(0, 1fr));
}

.can-architecture {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.data-spine article,
.logic-grid article,
.whitespace-chart article,
.priority-map article,
.execution-grid article,
.test-ladder-lite article,
.can-architecture article,
.demand-grid article,
.build-test-grid article,
.touchpoint-grid article {
  min-height: 214px;
  padding: clamp(20px, 3vw, 28px);
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 8px;
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.98), rgba(249, 248, 241, 0.96)),
    var(--surface);
  box-shadow: 0 18px 52px rgba(20, 23, 25, 0.08);
}

.data-spine strong,
.logic-grid strong,
.whitespace-chart strong,
.priority-map strong,
.execution-grid h3,
.test-ladder-lite strong,
.demand-grid span,
.build-test-grid span,
.touchpoint-grid span {
  color: var(--teal);
  font: 700 0.7rem var(--font-mono);
  text-transform: uppercase;
}

.data-spine strong,
.logic-grid strong,
.whitespace-chart strong,
.priority-map strong,
.test-ladder-lite strong {
  display: block;
  color: var(--charcoal);
  font: 760 1rem var(--font-sans);
  line-height: 1.18;
  text-transform: none;
}

.data-spine p,
.logic-grid p,
.whitespace-chart span,
.priority-map span,
.test-ladder-lite span {
  display: block;
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.45;
}

.logic-grid span,
.execution-grid span {
  color: var(--teal);
  font: 700 0.7rem var(--font-mono);
  text-transform: uppercase;
}

.logic-grid strong {
  margin-top: 34px;
  font-size: clamp(1.18rem, 1.65vw, 1.42rem);
}

.whitespace-chart article,
.priority-map article {
  min-height: 150px;
}

.whitespace-chart b,
.priority-map b {
  display: inline-flex;
  margin-top: 18px;
  padding: 7px 9px;
  border-radius: 999px;
  background: #edf4ee;
  color: var(--teal);
  font-size: 0.76rem;
}

.whitespace-chart .high-space,
.priority-map .very-high {
  border-color: rgba(0, 140, 123, 0.24);
  background: var(--teal-soft);
}

.whitespace-chart .high-space b,
.priority-map .very-high b {
  background: var(--charcoal);
  color: var(--lime);
}

.touchpoint-grid article {
  min-height: 245px;
  border-color: rgba(200, 255, 82, 0.16);
  background: rgba(255, 253, 247, 0.055);
  box-shadow: none;
}

.touchpoint-grid span {
  color: var(--lime);
}

.demand-grid h3,
.build-test-grid h3,
.touchpoint-grid h3 {
  margin: clamp(30px, 4vw, 42px) 0 0;
  color: var(--charcoal);
  font-size: clamp(1.28rem, 2vw, 1.62rem);
  line-height: 1.12;
}

.touchpoint-grid h3 {
  color: #f8f5ef;
  font-size: clamp(1.14rem, 1.55vw, 1.34rem);
}

.demand-grid p,
.build-test-grid p,
.touchpoint-grid p {
  margin: 13px 0 0;
  color: var(--muted);
  font-size: 0.93rem;
  line-height: 1.5;
}

.touchpoint-grid p {
  color: rgba(248, 245, 239, 0.68);
}

.target-grid,
.strategic-direction,
.simple-cta {
  width: min(1220px, 100%);
  margin: clamp(30px, 5vw, 46px) auto 0;
  display: grid;
  gap: 14px;
}

.target-grid {
  grid-template-columns: minmax(280px, 0.75fr) minmax(0, 1.25fr);
}

.target-profile,
.target-needs article,
.strategic-direction,
.simple-cta {
  border: 1px solid rgba(24, 33, 47, 0.08);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 18px 52px rgba(20, 23, 25, 0.08);
}

.strategic-direction {
  display: block;
  padding: clamp(26px, 4vw, 40px);
  border-color: rgba(200, 255, 82, 0.18);
  background: rgba(255, 253, 247, 0.06);
  box-shadow: none;
}

.strategic-direction .eyebrow {
  color: var(--lime);
}

.strategic-direction h3 {
  max-width: 780px;
  margin: 14px 0 0;
  color: var(--lime);
  font-family: var(--font-serif);
  font-size: clamp(2rem, 4vw, 3.5rem);
  font-weight: 400;
  line-height: 1.05;
}

.strategic-direction p:last-child {
  max-width: 880px;
  margin: 18px 0 0;
  color: rgba(248, 245, 239, 0.72);
  line-height: 1.62;
}

.execution-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.execution-grid h3 {
  margin: 34px 0 0;
  color: var(--charcoal);
  font-size: clamp(1.25rem, 1.8vw, 1.55rem);
  line-height: 1.15;
}

.execution-grid p {
  margin: 13px 0 0;
  color: var(--muted);
  font-size: 0.93rem;
  line-height: 1.5;
}

.test-ladder-lite article {
  min-height: 158px;
  background: var(--charcoal);
  border-color: rgba(200, 255, 82, 0.17);
}

.test-ladder-lite strong {
  color: var(--lime);
  font-family: var(--font-mono);
  font-size: 0.74rem;
  text-transform: uppercase;
}

.test-ladder-lite span {
  color: rgba(248, 245, 239, 0.72);
}

.can-architecture article {
  min-height: 242px;
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  align-items: center;
  gap: clamp(18px, 3vw, 30px);
  background:
    linear-gradient(180deg, rgba(255, 253, 247, 0.98), rgba(250, 250, 246, 0.94)),
    var(--surface);
}

.can-architecture .can-shape {
  width: clamp(74px, 7vw, 94px);
  height: clamp(154px, 15vw, 190px);
  box-shadow:
    inset 14px 0 22px rgba(255, 255, 255, 0.24),
    inset -18px 0 28px rgba(20, 23, 25, 0.13),
    0 18px 34px rgba(20, 23, 25, 0.16);
}

.can-architecture article > div:last-child > strong {
  display: block;
  color: var(--charcoal);
  font-size: clamp(1.18rem, 1.7vw, 1.5rem);
  line-height: 1.08;
}

.can-architecture article > div:last-child > span {
  display: block;
  margin-top: 13px;
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.5;
}

.target-profile {
  padding: clamp(24px, 4vw, 36px);
  background: var(--charcoal);
  color: #f8f5ef;
}

.target-profile .eyebrow {
  color: var(--lime);
}

.target-profile h3 {
  margin: 16px 0 0;
  color: #f8f5ef;
  font-size: clamp(1.9rem, 3vw, 2.55rem);
  line-height: 1.08;
}

.target-profile p:last-child {
  margin: 18px 0 0;
  color: rgba(248, 245, 239, 0.74);
  line-height: 1.58;
}

.target-needs {
  display: grid;
  gap: 10px;
}

.target-needs article {
  display: grid;
  grid-template-columns: minmax(120px, 0.34fr) minmax(0, 1fr);
  gap: clamp(15px, 3vw, 28px);
  align-items: start;
  min-height: 118px;
  padding: clamp(18px, 3vw, 25px);
}

.target-needs strong {
  color: var(--teal);
  font: 700 0.73rem var(--font-mono);
  text-transform: uppercase;
}

.target-needs p {
  margin: 0;
  color: var(--muted);
  line-height: 1.55;
}

.simple-cta {
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: center;
  margin-top: clamp(36px, 6vw, 58px);
  padding: clamp(26px, 4vw, 40px);
}

.simple-cta h2 {
  max-width: 700px;
  margin: 13px 0 0;
  color: var(--charcoal);
  font-size: clamp(1.85rem, 3.4vw, 3rem);
  line-height: 1.06;
}

.simple-cta p:last-child {
  max-width: 720px;
  margin: 16px 0 0;
  color: var(--muted);
  line-height: 1.58;
}

.simple-cta .primary-button {
  flex: 0 0 auto;
}

.final-case-cta {
  padding: clamp(54px, 8vw, 96px) clamp(20px, 5vw, 72px);
  background:
    radial-gradient(circle at 82% 18%, rgba(200, 255, 82, 0.22), transparent 30%),
    radial-gradient(circle at 12% 82%, rgba(0, 140, 123, 0.24), transparent 32%),
    var(--charcoal);
  color: var(--surface);
}

.final-case-cta__inner {
  width: min(1220px, 100%);
  margin: 0 auto;
  padding: clamp(30px, 5vw, 54px);
  border: 1px solid rgba(255, 253, 247, 0.14);
  border-radius: 14px;
  background:
    linear-gradient(90deg, rgba(200, 255, 82, 0.06) 1px, transparent 1px),
    linear-gradient(0deg, rgba(255, 253, 247, 0.06) 1px, transparent 1px),
    rgba(255, 253, 247, 0.055);
  background-size: 42px 42px;
  box-shadow: 0 30px 90px rgba(0, 0, 0, 0.28);
}

.final-case-cta .eyebrow {
  color: var(--lime);
}

.final-case-cta h2 {
  max-width: 880px;
  margin: 16px 0 0;
  color: var(--surface);
  font-size: clamp(2.35rem, 5.1vw, 5rem);
  line-height: 0.96;
  letter-spacing: -0.055em;
}

.final-case-cta p:not(.eyebrow) {
  max-width: 760px;
  margin: clamp(18px, 3vw, 28px) 0 0;
  color: rgba(255, 253, 247, 0.72);
  font-size: clamp(1.02rem, 1.45vw, 1.18rem);
  line-height: 1.62;
}

.final-case-cta__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: clamp(26px, 4vw, 38px);
}

.final-case-cta .primary-button {
  background: var(--lime);
  color: var(--charcoal);
}

.paradox-heading,
.habit-message,
.paradox-chart,
.repeat-bar,
.proof-points {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.paradox-heading h2 {
  max-width: 830px;
}

.paradox-lead {
  max-width: 750px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.65;
}

.habit-message {
  display: grid;
  grid-template-columns: minmax(225px, 0.55fr) minmax(330px, 1.1fr) minmax(250px, 0.9fr);
  align-items: start;
  gap: clamp(25px, 5vw, 52px);
  margin-top: clamp(45px, 7vw, 68px);
  padding-block: clamp(25px, 3.5vw, 34px);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.habit-copy h3 {
  margin: 0;
  font-size: clamp(1.65rem, 2.55vw, 2.15rem);
  line-height: 1.12;
  letter-spacing: -0.035em;
}

.habit-copy p {
  margin: 15px 0 0;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.32rem, 2vw, 1.63rem);
  line-height: 1.28;
}

.habit-detail {
  color: var(--muted);
  font-size: 0.98rem;
  line-height: 1.58;
}

.paradox-chart {
  margin-top: clamp(47px, 7vw, 70px);
}

.chart-title-row {
  margin-bottom: clamp(27px, 4vw, 40px);
}

.chart-title-row h3 {
  max-width: 680px;
  margin: 12px 0 0;
  font-size: clamp(2.05rem, 3.4vw, 2.9rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.paradox-split {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) 45px minmax(0, 1fr);
  gap: 0;
}

.attraction-panel,
.failure-panel {
  padding: clamp(22px, 3.5vw, 34px);
  border: 1px solid var(--line);
}

.attraction-panel {
  border-radius: 13px 0 0 13px;
  background: #f1f6f1;
}

.failure-panel {
  border-radius: 0 13px 13px 0;
  background: #f5f1e9;
}

.panel-intro > span {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.panel-intro h4 {
  margin: 11px 0 0;
  font-size: clamp(1.52rem, 2.25vw, 1.93rem);
  line-height: 1.13;
  letter-spacing: -0.035em;
}

.panel-intro p {
  min-height: 82px;
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 0.92rem;
  line-height: 1.53;
}

.panel-intro strong {
  color: var(--ink);
}

.driver-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 9px;
  margin-top: 27px;
}

.driver-grid article,
.failure-list article {
  padding: 15px;
  border: 1px solid rgba(23, 33, 30, 0.1);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.78);
}

.driver-grid h5,
.failure-list h5 {
  margin: 0;
  font-size: 0.95rem;
  line-height: 1.25;
}

.driver-grid p,
.failure-list p {
  margin: 8px 0 0;
  color: var(--muted);
  font-size: 0.8rem;
  line-height: 1.42;
}

.failure-list {
  display: grid;
  gap: 9px;
  margin-top: 27px;
}

.failure-list article {
  display: grid;
  grid-template-columns: minmax(125px, 0.47fr) minmax(0, 1fr);
  gap: 14px;
}

.failure-list p {
  margin: 0;
}

.paradox-divider {
  position: relative;
  display: grid;
  place-items: center;
  background: var(--dark);
}

.paradox-divider span {
  color: var(--green);
  font: 700 0.63rem var(--font-mono);
  text-transform: uppercase;
  white-space: nowrap;
  transform: rotate(-90deg);
}

.interpretation {
  margin: 24px 0 0;
  color: var(--muted);
  font-size: 0.98rem;
  line-height: 1.6;
}

.repeat-bar {
  margin-top: clamp(32px, 5vw, 44px);
  padding: clamp(24px, 3.5vw, 32px);
  border-radius: 10px;
  background: var(--dark);
  color: var(--surface);
}

.repeat-bar p {
  max-width: 960px;
  margin: 0;
  font-family: var(--font-serif);
  font-size: clamp(1.55rem, 2.8vw, 2.24rem);
  line-height: 1.24;
}

.repeat-bar strong {
  color: var(--green);
  font-family: var(--font-sans);
  font-size: 0.82em;
}

.repeat-bar span {
  color: var(--green);
}

.proof-points {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
  margin-top: clamp(30px, 5vw, 45px);
}

.proof-points article {
  padding: clamp(18px, 3vw, 25px);
  border: 1px solid var(--line);
  border-radius: 9px;
}

.proof-points strong {
  display: block;
  color: var(--teal);
  font-size: clamp(2.2rem, 3.5vw, 2.75rem);
  line-height: 1;
  letter-spacing: -0.045em;
}

.proof-points p {
  min-height: 49px;
  margin: 12px 0 15px;
  color: var(--muted);
  font-size: 0.87rem;
  line-height: 1.48;
}

.proof-points a {
  color: var(--muted);
  font: 600 0.67rem var(--font-mono);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.evolution-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background:
    radial-gradient(circle at 93% 8%, rgba(201, 255, 82, 0.09), transparent 28%),
    var(--dark);
  color: var(--surface);
}

.evolution-heading,
.evolution-message,
.wave-chart,
.lesson-section,
.next-takeaway {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.evolution-section .eyebrow {
  color: var(--green);
}

.evolution-heading h2 {
  max-width: 900px;
  color: var(--surface);
}

.evolution-lead {
  max-width: 780px;
  margin: 20px 0 0;
  color: rgba(251, 250, 245, 0.7);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.65;
}

.evolution-message {
  display: grid;
  grid-template-columns: minmax(260px, 0.8fr) minmax(400px, 1.2fr);
  gap: clamp(35px, 7vw, 92px);
  margin-top: clamp(46px, 7vw, 72px);
  padding: clamp(25px, 4vw, 36px) 0;
  border-top: 1px solid rgba(251, 250, 245, 0.17);
  border-bottom: 1px solid rgba(251, 250, 245, 0.17);
}

.evolution-message h3 {
  margin: 14px 0 0;
  font-size: clamp(1.88rem, 3vw, 2.48rem);
  line-height: 1.12;
  letter-spacing: -0.04em;
}

.evolution-message > div:last-child > p {
  margin: 0;
  color: rgba(251, 250, 245, 0.74);
  font-size: 1rem;
  line-height: 1.62;
}

.use-case-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 23px;
}

.use-case-tags span {
  padding: 9px 12px;
  border: 1px solid rgba(251, 250, 245, 0.15);
  border-radius: 999px;
  color: rgba(251, 250, 245, 0.74);
  font-size: 0.8rem;
  font-weight: 650;
}

.wave-chart {
  margin-top: clamp(48px, 7vw, 76px);
}

.wave-chart-heading h3 {
  max-width: 700px;
  margin: 13px 0 0;
  font-size: clamp(2.1rem, 3.5vw, 2.9rem);
  line-height: 1.09;
  letter-spacing: -0.045em;
}

.code-shift {
  display: grid;
  grid-template-columns: minmax(330px, 1fr) minmax(95px, 0.24fr) minmax(330px, 1fr);
  gap: 24px;
  align-items: center;
  margin-top: clamp(30px, 5vw, 43px);
  padding: clamp(20px, 3.5vw, 28px);
  border: 1px solid rgba(251, 250, 245, 0.15);
  border-radius: 11px;
  background: rgba(251, 250, 245, 0.045);
}

.legacy-codes,
.emerging-codes {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.legacy-codes p,
.emerging-codes p {
  width: 100%;
  margin: 0 0 8px;
  color: rgba(251, 250, 245, 0.55);
  font: 700 0.69rem var(--font-mono);
  text-transform: uppercase;
}

.legacy-codes span,
.emerging-codes span {
  padding: 8px 11px;
  border-radius: 5px;
  font-size: 0.77rem;
  font-weight: 650;
}

.legacy-codes span {
  background: rgba(251, 250, 245, 0.08);
  color: rgba(251, 250, 245, 0.66);
}

.emerging-codes span {
  background: rgba(201, 255, 82, 0.14);
  color: var(--green);
}

.shift-arrow span {
  display: block;
  position: relative;
  height: 2px;
  background: linear-gradient(90deg, rgba(251, 250, 245, 0.22), var(--green));
}

.shift-arrow span::after {
  content: "";
  position: absolute;
  right: -1px;
  top: -5px;
  border-width: 6px 0 6px 10px;
  border-style: solid;
  border-color: transparent transparent transparent var(--green);
}

.wave-track {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 9px;
  margin-top: 24px;
}

.wave {
  position: relative;
  min-height: 264px;
  padding: clamp(16px, 2vw, 19px);
  border-radius: 8px;
}

.wave::before {
  content: "";
  position: absolute;
  top: 25px;
  left: calc(100% + 1px);
  z-index: 1;
  width: 7px;
  height: 2px;
  background: var(--green);
}

.wave:last-child::before {
  content: none;
}

.wave p {
  margin: 0;
  color: inherit;
  font: 700 0.66rem var(--font-mono);
  text-transform: uppercase;
  opacity: 0.75;
}

.wave h4 {
  margin: 33px 0 0;
  font-size: 1.16rem;
  line-height: 1.14;
  letter-spacing: -0.025em;
}

.wave strong {
  display: block;
  margin-top: 14px;
  font-size: 0.78rem;
  line-height: 1.42;
}

.wave span {
  display: block;
  margin-top: 13px;
  font-size: 0.76rem;
  line-height: 1.46;
  opacity: 0.76;
}

.wave.fatigue {
  background: #27312e;
  color: var(--surface);
}

.wave.performance {
  background: #35433e;
  color: var(--surface);
}

.wave.intensity {
  background: #50625b;
  color: var(--surface);
}

.wave.fitness {
  background: #d6dfd7;
  color: var(--ink);
}

.wave.community {
  background: #d5eee6;
  color: var(--ink);
}

.wave.next-wave {
  background: var(--green);
  color: var(--dark);
}

.wave-interpretation {
  max-width: 860px;
  margin: clamp(24px, 4vw, 34px) 0 0;
  color: rgba(251, 250, 245, 0.72);
  font-family: var(--font-serif);
  font-size: clamp(1.32rem, 2.1vw, 1.72rem);
  line-height: 1.37;
}

.lesson-section {
  margin-top: clamp(58px, 8vw, 84px);
}

.lesson-section h3 {
  margin: 13px 0 0;
  font-size: clamp(2rem, 3.25vw, 2.65rem);
  line-height: 1.1;
  letter-spacing: -0.04em;
}

.lesson-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(26px, 4vw, 38px);
}

.lesson-grid article {
  min-height: 144px;
  padding: clamp(17px, 2.4vw, 21px);
  border: 1px solid rgba(251, 250, 245, 0.13);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.045);
}

.lesson-grid strong {
  display: block;
  color: var(--green);
  font-size: 0.93rem;
}

.lesson-grid p {
  margin: 14px 0 0;
  color: rgba(251, 250, 245, 0.68);
  font-size: 0.84rem;
  line-height: 1.48;
}

.next-takeaway {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 22px;
  margin-top: clamp(34px, 5vw, 48px);
  padding: clamp(23px, 3.5vw, 33px);
  border-radius: 9px;
  background: var(--green);
  color: var(--dark);
}

.next-takeaway p {
  margin: 0;
  font-size: clamp(1.05rem, 1.75vw, 1.3rem);
  font-weight: 640;
}

.next-takeaway strong {
  font-family: var(--font-serif);
  font-size: clamp(1.55rem, 2.9vw, 2.2rem);
  font-weight: 400;
  text-align: right;
}

.consumer-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background: var(--surface);
}

.consumer-heading,
.control-message,
.transformation-chart,
.tension-section,
.routine-section,
.consumer-bottom-line {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.consumer-heading h2 {
  max-width: 900px;
}

.consumer-lead {
  max-width: 820px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.66;
}

.control-message {
  display: grid;
  grid-template-columns: minmax(260px, 0.78fr) minmax(420px, 1.22fr);
  gap: clamp(36px, 7vw, 92px);
  margin-top: clamp(46px, 7vw, 68px);
  padding-block: clamp(26px, 4vw, 37px);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.control-message h3 {
  margin: 14px 0 0;
  font-size: clamp(1.82rem, 2.85vw, 2.4rem);
  line-height: 1.12;
  letter-spacing: -0.04em;
}

.promise-shift {
  display: grid;
  grid-template-columns: minmax(150px, 0.94fr) 38px minmax(195px, 1.18fr);
  gap: 14px;
  align-items: center;
}

.promise-shift article {
  min-height: 137px;
  padding: clamp(18px, 3vw, 23px);
  border-radius: 9px;
}

.promise-shift span {
  display: block;
  color: var(--muted);
  font: 700 0.66rem var(--font-mono);
  text-transform: uppercase;
}

.promise-shift p {
  margin: 30px 0 0;
  font-size: clamp(1.12rem, 1.7vw, 1.35rem);
  font-weight: 680;
  line-height: 1.29;
}

.old-promise {
  border: 1px solid var(--line);
  background: #f2efe7;
  color: #4d5955;
}

.new-promise {
  border: 1px solid rgba(0, 127, 115, 0.18);
  background: var(--teal-soft);
}

.new-promise span {
  color: var(--teal);
}

.promise-arrow {
  height: 2px;
  position: relative;
  background: var(--teal);
}

.promise-arrow::after {
  content: "";
  position: absolute;
  right: -1px;
  top: -5px;
  border-width: 6px 0 6px 10px;
  border-style: solid;
  border-color: transparent transparent transparent var(--teal);
}

.transformation-chart {
  margin-top: clamp(53px, 8vw, 78px);
}

.transformation-chart h3,
.tension-intro h3,
.routine-heading h3 {
  max-width: 760px;
  margin: 13px 0 0;
  font-size: clamp(2.03rem, 3.35vw, 2.83rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.transformation-table {
  margin-top: clamp(26px, 4vw, 37px);
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
}

.table-header,
.transform-row {
  display: grid;
  grid-template-columns: minmax(190px, 1fr) 54px minmax(235px, 1fr);
  align-items: center;
}

.table-header {
  padding: 14px clamp(18px, 3vw, 28px);
  background: var(--dark);
  color: var(--surface);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.transform-row {
  min-height: 57px;
  padding: 0 clamp(18px, 3vw, 28px);
  border-top: 1px solid var(--line);
  background: #fdfcf8;
}

.transform-row:nth-child(even) {
  background: #f6f3eb;
}

.transform-row span {
  color: var(--muted);
  font-weight: 630;
}

.transform-row i {
  width: 25px;
  height: 2px;
  justify-self: center;
  position: relative;
  background: var(--teal);
}

.transform-row i::after {
  content: "";
  position: absolute;
  right: -1px;
  top: -4px;
  border-width: 5px 0 5px 8px;
  border-style: solid;
  border-color: transparent transparent transparent var(--teal);
}

.transform-row strong {
  font-size: 0.95rem;
}

.consumer-interpretation {
  margin: 24px 0 0;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.35rem, 2.15vw, 1.76rem);
  line-height: 1.36;
}

.tension-section {
  display: grid;
  grid-template-columns: minmax(270px, 0.85fr) minmax(395px, 1.15fr);
  gap: clamp(33px, 7vw, 84px);
  margin-top: clamp(58px, 8vw, 84px);
}

.tension-intro > p:last-child {
  max-width: 365px;
  margin: 19px 0 0;
  color: var(--muted);
  line-height: 1.55;
}

.tension-pairs {
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  background: #fdfcf8;
}

.tension-header,
.tension-pairs article {
  display: grid;
  grid-template-columns: 0.8fr 1fr;
  gap: 18px;
  padding-inline: clamp(18px, 3vw, 26px);
}

.tension-header {
  padding-block: 15px;
  background: var(--dark);
  color: var(--surface);
  font: 700 0.67rem var(--font-mono);
  text-transform: uppercase;
}

.tension-pairs article {
  align-items: center;
  min-height: 49px;
  border-top: 1px solid var(--line);
}

.tension-pairs strong {
  color: var(--teal);
}

.tension-pairs article span {
  color: var(--muted);
}

.routine-section {
  margin-top: clamp(62px, 9vw, 91px);
}

.routine-heading > p:last-child {
  margin: 16px 0 0;
  color: var(--muted);
  font-size: 1rem;
}

.routine-layout {
  display: grid;
  grid-template-columns: minmax(380px, 1.18fr) minmax(285px, 0.82fr);
  gap: 16px;
  margin-top: clamp(27px, 4vw, 39px);
}

.day-timeline {
  padding: clamp(18px, 3vw, 26px);
  border: 1px solid var(--line);
  border-radius: 10px;
  background: #f7f4ec;
}

.day-timeline article {
  display: grid;
  grid-template-columns: 63px minmax(165px, 1fr) max-content;
  gap: 18px;
  align-items: center;
  min-height: 76px;
  padding: 12px 14px;
  border-left: 2px solid rgba(0, 127, 115, 0.18);
}

.day-timeline article + article {
  border-top: 1px solid var(--line);
}

.day-timeline article.highlight {
  border-left-color: var(--teal);
  background: var(--teal-soft);
}

.day-timeline time {
  color: var(--teal);
  font: 700 0.75rem var(--font-mono);
}

.day-timeline strong {
  display: block;
  font-size: 0.97rem;
}

.day-timeline div span {
  display: block;
  margin-top: 5px;
  color: var(--muted);
  font-size: 0.8rem;
}

.day-timeline b {
  padding: 7px 10px;
  border-radius: 999px;
  background: var(--surface);
  color: #37433f;
  font-size: 0.72rem;
}

.moment-implications {
  display: grid;
  gap: 8px;
}

.moment-implications article {
  padding: 17px 18px;
  border: 1px solid var(--line);
  border-radius: 8px;
}

.moment-implications strong {
  display: block;
  color: var(--teal);
  font-size: 0.89rem;
}

.moment-implications p {
  margin: 8px 0 0;
  color: var(--muted);
  font-size: 0.83rem;
  line-height: 1.44;
}

.consumer-bottom-line {
  margin-top: clamp(38px, 6vw, 55px);
  padding: clamp(24px, 3.5vw, 33px);
  border-radius: 9px;
  background: var(--dark);
  color: var(--surface);
}

.consumer-bottom-line p {
  margin: 0;
  color: rgba(251, 250, 245, 0.68);
  font-size: clamp(1rem, 1.5vw, 1.16rem);
}

.consumer-bottom-line strong {
  display: block;
  margin-top: 13px;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(1.65rem, 3vw, 2.35rem);
  font-weight: 400;
  line-height: 1.28;
}

.regulation-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background:
    linear-gradient(90deg, rgba(0, 140, 123, 0.045) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.032) 1px, transparent 1px),
    #edf4ee;
  background-size: 48px 48px;
}

.regulation-heading,
.patchwork-message,
.watchlist-section,
.regulation-flow,
.regulatory-proof,
.regulatory-implication {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.regulation-heading h2 {
  max-width: 880px;
}

.regulation-lead {
  max-width: 810px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.66;
}

.patchwork-message {
  display: grid;
  grid-template-columns: minmax(280px, 0.9fr) minmax(380px, 1.1fr);
  gap: clamp(34px, 7vw, 92px);
  margin-top: clamp(47px, 7vw, 70px);
  padding-block: clamp(26px, 4vw, 38px);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.patchwork-message h3 {
  margin: 14px 0 0;
  font-size: clamp(1.83rem, 2.9vw, 2.42rem);
  line-height: 1.12;
  letter-spacing: -0.04em;
}

.patchwork-line {
  margin: 0 0 14px;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.67rem, 2.75vw, 2.2rem);
  line-height: 1.2;
}

.patchwork-line + p {
  margin: 0;
  color: var(--muted);
  line-height: 1.58;
}

.watchlist-section {
  margin-top: clamp(53px, 8vw, 78px);
}

.watchlist-section h3,
.flow-heading h3 {
  max-width: 760px;
  margin: 13px 0 0;
  font-size: clamp(2.03rem, 3.35vw, 2.83rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.watchlist-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(27px, 4vw, 39px);
}

.watchlist-grid article {
  min-height: 158px;
  padding: clamp(17px, 2.6vw, 22px);
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.8);
}

.watchlist-grid strong {
  color: var(--teal);
  font-size: 0.94rem;
}

.watchlist-grid p {
  margin: 13px 0 0;
  color: var(--muted);
  font-size: 0.84rem;
  line-height: 1.46;
}

.regulation-flow {
  margin-top: clamp(58px, 8vw, 88px);
}

.flow-heading {
  margin-bottom: clamp(29px, 4vw, 40px);
}

.flow-band {
  padding: clamp(18px, 3vw, 24px);
  border-radius: 9px;
}

.flow-band > p {
  margin: 0 0 14px;
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.flow-band > div {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.flow-band span {
  padding: 9px 12px;
  border-radius: 999px;
  font-size: 0.81rem;
  font-weight: 670;
}

.pressure-band {
  border: 1px solid rgba(23, 33, 30, 0.13);
  background: #ded9cc;
}

.pressure-band p {
  color: #56625e;
}

.pressure-band span {
  background: rgba(251, 250, 245, 0.6);
  color: #4a5652;
}

.opportunity-band {
  background: var(--dark);
  color: var(--surface);
}

.opportunity-band p {
  color: var(--green);
}

.opportunity-band span {
  background: rgba(201, 255, 82, 0.13);
  color: var(--green);
}

.flow-connector {
  position: relative;
  height: 35px;
}

.flow-connector::before {
  content: "";
  position: absolute;
  left: 50%;
  top: 8px;
  width: 2px;
  height: 14px;
  background: var(--teal);
}

.flow-connector::after {
  content: "";
  position: absolute;
  left: calc(50% - 5px);
  bottom: 8px;
  border-width: 8px 6px 0;
  border-style: solid;
  border-color: var(--teal) transparent transparent;
}

.lane-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 9px;
}

.lane {
  min-height: 185px;
  padding: clamp(15px, 2.2vw, 19px);
  border-radius: 8px;
  border: 1px solid var(--line);
  background: var(--surface);
}

.lane span {
  display: inline-flex;
  padding: 6px 8px;
  border-radius: 999px;
  font: 700 0.6rem var(--font-mono);
  text-transform: uppercase;
}

.lane h4 {
  margin: 34px 0 0;
  font-size: 1.05rem;
  line-height: 1.18;
}

.lane p {
  margin: 11px 0 0;
  color: var(--muted);
  font-size: 0.78rem;
  line-height: 1.44;
}

.lane.high span {
  background: #f4dad4;
  color: #9a4634;
}

.lane.medium span {
  background: #f2e4c9;
  color: #8c6723;
}

.lane.opportunity {
  border-color: rgba(0, 127, 115, 0.22);
  background: var(--teal-soft);
}

.lane.opportunity span,
.lane.low span {
  background: rgba(0, 127, 115, 0.12);
  color: var(--teal);
}

.lane.low {
  background: #ecf3e9;
}

.regulation-interpretation {
  max-width: 860px;
  margin: clamp(26px, 4vw, 34px) 0 0;
  color: #37433f;
  font-family: var(--font-serif);
  font-size: clamp(1.34rem, 2.2vw, 1.78rem);
  line-height: 1.37;
}

.regulatory-proof {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 11px;
  margin-top: clamp(58px, 8vw, 82px);
}

.regulatory-proof article {
  padding: clamp(20px, 3vw, 27px);
  border: 1px solid var(--line);
  border-radius: 9px;
  background: rgba(251, 250, 245, 0.82);
}

.regulatory-proof strong {
  display: block;
  color: var(--teal);
  font-size: clamp(2.05rem, 3.4vw, 2.7rem);
  line-height: 1;
  letter-spacing: -0.045em;
}

.regulatory-proof p {
  min-height: 77px;
  margin: 14px 0 17px;
  color: var(--muted);
  font-size: 0.87rem;
  line-height: 1.5;
}

.regulatory-proof a {
  color: var(--muted);
  font: 600 0.65rem var(--font-mono);
  line-height: 1.45;
  text-decoration: underline;
  text-underline-offset: 3px;
}

.regulatory-implication {
  display: grid;
  grid-template-columns: minmax(150px, 0.38fr) minmax(350px, 1.12fr) minmax(260px, 0.75fr);
  gap: clamp(25px, 5vw, 48px);
  align-items: start;
  margin-top: clamp(38px, 6vw, 57px);
  padding: clamp(24px, 3.7vw, 34px);
  border-radius: 10px;
  background: var(--dark);
  color: var(--surface);
}

.regulatory-implication .eyebrow {
  color: var(--green);
}

.regulatory-implication div p {
  margin: 0;
  color: rgba(251, 250, 245, 0.74);
  line-height: 1.55;
}

.regulatory-implication div p + p {
  margin-top: 16px;
}

.regulatory-implication strong {
  color: var(--surface);
}

.regulatory-implication blockquote {
  margin: 0;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(1.34rem, 2.1vw, 1.66rem);
  line-height: 1.38;
}

.competition-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background:
    radial-gradient(circle at 12% 8%, rgba(0, 127, 115, 0.22), transparent 28%),
    var(--dark);
  color: var(--surface);
}

.competition-heading,
.landscape-message,
.ownership-section,
.constraint-section,
.territory-section,
.competitive-implication {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.competition-section .eyebrow {
  color: var(--green);
}

.competition-heading h2 {
  max-width: 800px;
  color: var(--surface);
}

.competition-lead {
  max-width: 810px;
  margin: 20px 0 0;
  color: rgba(251, 250, 245, 0.7);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.66;
}

.landscape-message {
  display: grid;
  grid-template-columns: minmax(300px, 1.05fr) minmax(350px, 0.95fr);
  gap: clamp(35px, 7vw, 91px);
  margin-top: clamp(47px, 7vw, 70px);
  padding-block: clamp(27px, 4vw, 37px);
  border-top: 1px solid rgba(251, 250, 245, 0.17);
  border-bottom: 1px solid rgba(251, 250, 245, 0.17);
}

.landscape-message h3 {
  margin: 14px 0 0;
  font-size: clamp(1.85rem, 2.95vw, 2.44rem);
  line-height: 1.12;
  letter-spacing: -0.04em;
}

.landscape-message > p {
  align-self: end;
  margin: 0;
  color: rgba(251, 250, 245, 0.72);
  font-family: var(--font-serif);
  font-size: clamp(1.42rem, 2.28vw, 1.84rem);
  line-height: 1.34;
}

.ownership-section {
  margin-top: clamp(54px, 8vw, 80px);
}

.ownership-section h3,
.constraint-heading h3,
.territory-section h3 {
  max-width: 740px;
  margin: 13px 0 0;
  font-size: clamp(2.04rem, 3.36vw, 2.83rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.ownership-table {
  margin-top: clamp(27px, 4vw, 39px);
  border: 1px solid rgba(251, 250, 245, 0.15);
  border-radius: 10px;
  overflow: hidden;
}

.ownership-header,
.ownership-table article {
  display: grid;
  grid-template-columns: minmax(178px, 0.72fr) minmax(190px, 0.84fr) minmax(265px, 1.24fr);
  gap: 22px;
  align-items: center;
  padding-inline: clamp(18px, 3vw, 27px);
}

.ownership-header {
  padding-block: 15px;
  background: rgba(251, 250, 245, 0.09);
  color: rgba(251, 250, 245, 0.59);
  font: 700 0.67rem var(--font-mono);
  text-transform: uppercase;
}

.ownership-table article {
  min-height: 59px;
  border-top: 1px solid rgba(251, 250, 245, 0.12);
}

.ownership-table article:nth-child(odd) {
  background: rgba(251, 250, 245, 0.03);
}

.ownership-table strong {
  font-size: 0.89rem;
}

.ownership-table b {
  color: var(--green);
  font-size: 0.89rem;
}

.ownership-table p {
  margin: 0;
  color: rgba(251, 250, 245, 0.62);
  font-size: 0.83rem;
}

.constraint-section {
  display: grid;
  grid-template-columns: minmax(265px, 0.72fr) minmax(465px, 1.28fr);
  gap: clamp(33px, 6vw, 77px);
  margin-top: clamp(59px, 8vw, 87px);
}

.constraint-heading > p:last-child {
  max-width: 310px;
  margin: 18px 0 0;
  color: rgba(251, 250, 245, 0.68);
  line-height: 1.55;
}

.constraint-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 9px;
}

.constraint-grid article {
  padding: clamp(16px, 2.3vw, 20px);
  border: 1px solid rgba(251, 250, 245, 0.14);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.045);
}

.constraint-grid strong {
  color: var(--green);
  font-size: 0.9rem;
}

.constraint-grid p {
  margin: 11px 0 0;
  color: rgba(251, 250, 245, 0.66);
  font-size: 0.82rem;
  line-height: 1.47;
}

.territory-section {
  margin-top: clamp(61px, 9vw, 93px);
}

.territory-layout {
  display: grid;
  grid-template-columns: minmax(475px, 1.17fr) minmax(300px, 0.73fr);
  gap: 14px;
  margin-top: clamp(29px, 4vw, 41px);
}

.territory-board {
  position: relative;
  min-height: 580px;
  border: 1px solid rgba(251, 250, 245, 0.15);
  border-radius: 11px;
  background:
    radial-gradient(circle at 50% 50%, rgba(201, 255, 82, 0.08), transparent 33%),
    rgba(251, 250, 245, 0.035);
}

.owner-position {
  position: absolute;
  width: min(182px, 29%);
  padding: 14px;
  border: 1px solid rgba(251, 250, 245, 0.15);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.06);
}

.owner-position strong {
  display: block;
  color: var(--surface);
  font-size: 0.93rem;
}

.owner-position span {
  display: block;
  margin-top: 7px;
  color: rgba(251, 250, 245, 0.55);
  font-size: 0.76rem;
}

.redbull-position {
  top: 38px;
  left: 50%;
  transform: translateX(-50%);
}

.monster-position {
  top: 197px;
  left: 28px;
}

.celsius-position {
  top: 197px;
  right: 28px;
}

.ghost-position {
  bottom: 39px;
  left: 52px;
}

.alani-position {
  bottom: 39px;
  right: 52px;
}

.open-position {
  position: absolute;
  left: 50%;
  top: 51%;
  width: min(290px, 43%);
  transform: translate(-50%, -50%);
  padding: 24px;
  border: 1px solid rgba(201, 255, 82, 0.32);
  border-radius: 11px;
  background: rgba(201, 255, 82, 0.13);
  text-align: center;
}

.open-position p {
  margin: 0 0 10px;
  color: var(--green);
  font: 700 0.66rem var(--font-mono);
  text-transform: uppercase;
}

.open-position strong {
  display: block;
  color: var(--green);
  font-size: clamp(1.24rem, 2vw, 1.53rem);
  line-height: 1.2;
}

.open-position span {
  display: block;
  margin-top: 12px;
  color: rgba(251, 250, 245, 0.67);
  font-size: 0.78rem;
  line-height: 1.5;
}

.territory-list {
  display: grid;
  align-content: start;
  gap: 10px;
}

.territory-label {
  margin: 0 0 5px;
  color: var(--green);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.territory-list article {
  padding: clamp(21px, 3.4vw, 27px);
  border-radius: 9px;
}

.territory-list strong {
  display: block;
  margin-bottom: 14px;
  font-size: 1.11rem;
}

.territory-list p {
  margin: 0;
  font-size: 0.91rem;
  line-height: 1.6;
}

.territory-list .defended {
  border: 1px solid rgba(251, 250, 245, 0.14);
  color: rgba(251, 250, 245, 0.72);
}

.territory-list .available {
  background: var(--green);
  color: var(--dark);
}

.territory-interpretation {
  margin: clamp(26px, 4vw, 35px) 0 0;
  color: rgba(251, 250, 245, 0.72);
  font-family: var(--font-serif);
  font-size: clamp(1.36rem, 2.25vw, 1.8rem);
  line-height: 1.38;
}

.competitive-implication {
  margin-top: clamp(46px, 7vw, 68px);
  padding: clamp(27px, 4vw, 39px);
  border: 1px solid rgba(201, 255, 82, 0.22);
  border-radius: 11px;
  background: rgba(251, 250, 245, 0.045);
}

.competitive-implication > p {
  margin: 0;
  color: rgba(251, 250, 245, 0.67);
  font-size: clamp(1rem, 1.45vw, 1.1rem);
}

.competitive-implication div {
  margin-top: clamp(22px, 3vw, 29px);
}

.competitive-implication span {
  display: block;
  margin-bottom: 11px;
  color: var(--green);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.competitive-implication strong {
  display: block;
  max-width: 920px;
  font-size: clamp(2rem, 3.8vw, 3.12rem);
  line-height: 1.08;
  letter-spacing: -0.046em;
}

.competitive-implication blockquote {
  margin: clamp(27px, 4vw, 34px) 0 0;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(1.5rem, 2.5vw, 1.95rem);
}

.ignored-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background: var(--surface);
}

.ignored-heading,
.ignored-message,
.consumer-card-section,
.unmet-section,
.ignored-map-section,
.ignored-implication {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.ignored-heading h2 {
  max-width: 990px;
}

.ignored-lead {
  max-width: 825px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.66;
}

.ignored-message {
  margin-top: clamp(47px, 7vw, 70px);
  padding: clamp(30px, 5vw, 47px);
  border-radius: 11px;
  background: var(--dark);
  color: var(--surface);
  text-align: center;
}

.ignored-message .eyebrow {
  color: var(--green);
}

.ignored-message blockquote {
  max-width: 940px;
  margin: clamp(18px, 3vw, 25px) auto 0;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(2.1rem, 4.6vw, 3.65rem);
  line-height: 1.17;
}

.ignored-message > p:last-child {
  margin: clamp(18px, 3vw, 25px) 0 0;
  color: rgba(251, 250, 245, 0.75);
  font-size: 1.02rem;
  font-weight: 650;
}

.consumer-card-section {
  margin-top: clamp(56px, 8vw, 83px);
}

.consumer-card-section h3,
.unmet-heading h3,
.ignored-map-section h3 {
  max-width: 810px;
  margin: 13px 0 0;
  font-size: clamp(2.04rem, 3.35vw, 2.83rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.ignored-cards {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(28px, 4vw, 40px);
}

.ignored-cards article {
  min-height: 295px;
  display: flex;
  flex-direction: column;
  padding: clamp(17px, 2.5vw, 22px);
  border: 1px solid var(--line);
  border-radius: 9px;
  background: #f9f7f0;
}

.ignored-cards article > span {
  color: var(--teal);
  font: 700 0.64rem var(--font-mono);
  text-transform: uppercase;
  line-height: 1.45;
}

.ignored-cards h4 {
  margin: 28px 0 14px;
  font-size: 1.17rem;
  line-height: 1.15;
  letter-spacing: -0.027em;
}

.ignored-cards p {
  margin: 0 0 11px;
  color: var(--muted);
  font-size: 0.8rem;
  line-height: 1.48;
}

.ignored-cards p strong {
  color: var(--ink);
}

.ignored-cards b {
  display: block;
  margin-top: auto;
  padding-top: 15px;
  border-top: 1px solid var(--line);
  color: var(--teal);
  font-size: 0.77rem;
  line-height: 1.42;
}

.unmet-section {
  display: grid;
  grid-template-columns: minmax(285px, 0.86fr) minmax(390px, 1.14fr);
  gap: clamp(35px, 7vw, 84px);
  margin-top: clamp(61px, 9vw, 91px);
}

.unmet-heading > p:last-child {
  max-width: 370px;
  margin: 18px 0 0;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.27rem, 2vw, 1.55rem);
  line-height: 1.4;
}

.unmet-table {
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  background: #fdfcf8;
}

.unmet-header,
.unmet-table article {
  display: grid;
  grid-template-columns: 0.84fr 1fr;
  gap: 18px;
  padding-inline: clamp(18px, 3vw, 26px);
}

.unmet-header {
  padding-block: 15px;
  background: var(--dark);
  color: var(--surface);
  font: 700 0.67rem var(--font-mono);
  text-transform: uppercase;
}

.unmet-table article {
  min-height: 49px;
  align-items: center;
  border-top: 1px solid var(--line);
}

.unmet-table strong {
  color: var(--teal);
}

.unmet-table span {
  color: var(--muted);
}

.ignored-map-section {
  margin-top: clamp(61px, 9vw, 93px);
}

.ignored-map {
  position: relative;
  min-height: 560px;
  margin-top: clamp(28px, 4vw, 40px);
  padding: 63px 30px 28px 80px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  grid-template-rows: repeat(2, minmax(0, 1fr));
  gap: 10px;
  border: 1px solid var(--line);
  border-radius: 11px;
  background: #f7f4ec;
}

.map-column-label,
.map-row-label {
  position: absolute;
  color: var(--muted);
  font: 700 0.65rem var(--font-mono);
  text-transform: uppercase;
}

.map-column-label {
  top: 26px;
}

.map-column-label.low-intensity {
  left: 29%;
  transform: translateX(-50%);
}

.map-column-label.high-intensity {
  left: 73%;
  transform: translateX(-50%);
}

.map-row-label {
  left: 22px;
  transform: rotate(-90deg);
  transform-origin: left top;
}

.map-row-label.daily-routine {
  top: 237px;
}

.map-row-label.lifestyle-occasion {
  bottom: 75px;
}

.quadrant {
  padding: clamp(18px, 3vw, 25px);
  border: 1px solid var(--line);
  border-radius: 9px;
  background: var(--surface);
}

.quadrant strong {
  display: block;
  margin-top: 26px;
  font-size: clamp(1.03rem, 1.6vw, 1.18rem);
  line-height: 1.3;
}

.quadrant p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.47;
}

.quadrant.priority {
  border-color: rgba(0, 127, 115, 0.25);
  background: var(--teal-soft);
}

.quadrant.priority span {
  color: var(--teal);
  font: 700 0.64rem var(--font-mono);
  text-transform: uppercase;
}

.quadrant.priority strong {
  margin-top: 22px;
}

.quadrant.defended-zone {
  background: #eeebe1;
}

.ignored-map-reading {
  max-width: 865px;
  margin: clamp(26px, 4vw, 36px) 0 0;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.37rem, 2.25vw, 1.82rem);
  line-height: 1.38;
}

.ignored-implication {
  margin-top: clamp(49px, 7vw, 69px);
  padding: clamp(29px, 4.5vw, 43px);
  border-radius: 11px;
  background: var(--dark);
  color: var(--surface);
}

.ignored-implication .eyebrow {
  color: var(--green);
}

.ignored-implication h3 {
  max-width: 960px;
  margin: 16px 0 0;
  font-size: clamp(2rem, 3.7vw, 3rem);
  line-height: 1.1;
  letter-spacing: -0.045em;
}

.brand-attributes {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
  margin-top: clamp(28px, 4vw, 36px);
}

.brand-attributes span {
  padding: 10px 14px;
  border-radius: 999px;
  background: rgba(201, 255, 82, 0.14);
  color: var(--green);
  font-size: 0.86rem;
  font-weight: 680;
}

.ignored-implication blockquote {
  max-width: 900px;
  margin: clamp(28px, 4vw, 38px) 0 0;
  color: rgba(251, 250, 245, 0.72);
  font-family: var(--font-serif);
  font-size: clamp(1.45rem, 2.45vw, 1.92rem);
  line-height: 1.37;
}

.playbook-section {
  padding: clamp(62px, 9vw, 108px) clamp(20px, 5vw, 72px);
  background:
    linear-gradient(90deg, rgba(79, 109, 245, 0.045) 1px, transparent 1px),
    linear-gradient(0deg, rgba(20, 23, 25, 0.032) 1px, transparent 1px),
    #eef0f8;
  background-size: 48px 48px;
}

.playbook-heading,
.repeat-question,
.proof-funnel-section,
.test-ladder-section,
.measurement-layout,
.decision-rule,
.client-offer {
  width: min(1180px, 100%);
  margin-inline: auto;
}

.playbook-heading h2 {
  max-width: 950px;
}

.playbook-lead {
  max-width: 825px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: clamp(1.01rem, 1.35vw, 1.13rem);
  line-height: 1.66;
}

.repeat-question {
  display: grid;
  grid-template-columns: minmax(275px, 0.8fr) minmax(370px, 1.2fr);
  align-items: center;
  gap: clamp(34px, 6vw, 80px);
  margin-top: clamp(47px, 7vw, 70px);
  padding: clamp(28px, 5vw, 45px);
  border-radius: 11px;
  background: var(--dark);
  color: var(--surface);
}

.repeat-question .eyebrow {
  color: var(--green);
}

.repeat-question h3 {
  margin: 15px 0 0;
  font-size: clamp(1.78rem, 2.8vw, 2.34rem);
  line-height: 1.13;
  letter-spacing: -0.04em;
}

.repeat-question div > p:last-child {
  margin: 16px 0 0;
  color: rgba(251, 250, 245, 0.68);
  line-height: 1.55;
}

.repeat-question blockquote {
  margin: 0;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(2rem, 4.1vw, 3.36rem);
  line-height: 1.16;
}

.repeat-question blockquote span {
  display: block;
  margin-bottom: 12px;
  color: rgba(251, 250, 245, 0.72);
  font-family: var(--font-sans);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.proof-funnel-section {
  margin-top: clamp(59px, 8vw, 88px);
}

.proof-funnel-section h3,
.test-ladder-section h3,
.metrics-section h3,
.traps-section h3 {
  max-width: 800px;
  margin: 13px 0 0;
  font-size: clamp(2.03rem, 3.35vw, 2.83rem);
  line-height: 1.08;
  letter-spacing: -0.045em;
}

.proof-funnel {
  display: grid;
  justify-items: center;
  gap: 8px;
  margin-top: clamp(30px, 5vw, 44px);
}

.proof-level {
  display: grid;
  grid-template-columns: minmax(145px, 0.38fr) minmax(260px, 1fr);
  align-items: center;
  gap: clamp(13px, 2vw, 22px);
  min-height: 66px;
  padding: 13px clamp(18px, 3vw, 27px);
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

.proof-level strong {
  color: var(--teal);
  font: 700 0.69rem var(--font-mono);
  letter-spacing: 0.03em;
  text-transform: uppercase;
}

.proof-level span {
  color: #33403c;
  font-size: clamp(0.86rem, 1.15vw, 0.94rem);
  line-height: 1.4;
}

.proof-level.hypothesis {
  width: 100%;
}

.proof-level.signal {
  width: 91%;
}

.proof-level.trial {
  width: 82%;
}

.proof-level.pilot {
  width: 73%;
}

.proof-level.repeat {
  width: 64%;
  background: var(--teal-soft);
  border-color: rgba(0, 127, 115, 0.22);
}

.proof-level.decision {
  width: 55%;
  border-color: var(--dark);
  background: var(--dark);
}

.proof-level.decision strong,
.proof-level.decision span {
  color: var(--green);
}

.proof-interpretation {
  max-width: 840px;
  margin: clamp(27px, 4vw, 36px) 0 0;
  color: var(--teal);
  font-family: var(--font-serif);
  font-size: clamp(1.37rem, 2.25vw, 1.82rem);
  line-height: 1.38;
}

.test-ladder-section {
  margin-top: clamp(62px, 9vw, 92px);
}

.test-ladder {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(29px, 4vw, 40px);
}

.test-ladder article {
  min-height: 205px;
  padding: clamp(18px, 2.4vw, 22px);
  border: 1px solid var(--line);
  border-radius: 9px;
  background: rgba(251, 250, 245, 0.86);
}

.test-ladder span {
  color: var(--teal);
  font: 700 0.65rem var(--font-mono);
}

.test-ladder h4 {
  margin: 35px 0 0;
  font-size: clamp(1.03rem, 1.45vw, 1.12rem);
  line-height: 1.22;
  letter-spacing: -0.025em;
}

.test-ladder p {
  margin: 13px 0 0;
  color: var(--muted);
  font-size: 0.81rem;
  line-height: 1.48;
}

.test-ladder article:last-child {
  border-color: rgba(0, 127, 115, 0.25);
  background: var(--teal-soft);
}

.measurement-layout {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(63px, 9vw, 94px);
}

.metrics-section,
.traps-section {
  padding: clamp(23px, 4vw, 32px);
  border-radius: 10px;
}

.metrics-section {
  background: var(--surface);
  border: 1px solid var(--line);
}

.traps-section {
  background: #e2ddcf;
}

.metrics-section h3,
.traps-section h3 {
  font-size: clamp(1.8rem, 2.8vw, 2.3rem);
}

.metric-list,
.trap-list {
  margin-top: clamp(24px, 4vw, 31px);
}

.metric-list article,
.trap-list article {
  display: grid;
  grid-template-columns: minmax(133px, 0.42fr) 1fr;
  gap: clamp(13px, 2vw, 19px);
  padding-block: 15px;
  border-top: 1px solid rgba(23, 33, 30, 0.1);
}

.metric-list strong {
  color: var(--teal);
}

.trap-list strong {
  color: #36423e;
}

.metric-list p,
.trap-list p {
  margin: 0;
  color: var(--muted);
  font-size: 0.82rem;
  line-height: 1.48;
}

.decision-rule {
  margin-top: clamp(52px, 8vw, 76px);
  padding: clamp(30px, 5vw, 46px);
  border-radius: 11px;
  background: var(--dark);
  color: var(--surface);
}

.decision-rule .eyebrow {
  color: var(--green);
}

.decision-rule h3 {
  max-width: 970px;
  margin: 16px 0 0;
  font-size: clamp(2.05rem, 4vw, 3.24rem);
  line-height: 1.1;
  letter-spacing: -0.047em;
}

.decision-rule > p:not(.eyebrow) {
  margin: clamp(21px, 4vw, 28px) 0 0;
  color: rgba(251, 250, 245, 0.72);
}

.scale-criteria {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(23px, 4vw, 31px);
}

.scale-criteria article {
  min-height: 118px;
  padding: clamp(17px, 2.5vw, 21px);
  border: 1px solid rgba(201, 255, 82, 0.18);
  border-radius: 8px;
  background: rgba(251, 250, 245, 0.045);
}

.scale-criteria span {
  color: var(--green);
  font: 700 0.65rem var(--font-mono);
}

.scale-criteria p {
  margin: 25px 0 0;
  color: var(--surface);
  font-size: 0.93rem;
  line-height: 1.43;
}

.decision-rule blockquote {
  max-width: 880px;
  margin: clamp(29px, 4vw, 38px) 0 0;
  color: var(--green);
  font-family: var(--font-serif);
  font-size: clamp(1.46rem, 2.5vw, 1.95rem);
  line-height: 1.37;
}

.client-offer {
  margin-top: clamp(52px, 8vw, 78px);
  padding: clamp(29px, 5vw, 45px);
  border: 1px solid rgba(0, 127, 115, 0.18);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 20px 56px rgba(20, 23, 25, 0.08);
}

.client-offer h3 {
  max-width: 820px;
  margin: 15px 0 0;
  font-size: clamp(2.04rem, 3.5vw, 2.9rem);
  line-height: 1.09;
  letter-spacing: -0.046em;
}

.client-offer > div:first-child > p:last-child {
  max-width: 730px;
  margin: 19px 0 0;
  color: var(--muted);
  font-size: clamp(0.98rem, 1.32vw, 1.08rem);
  line-height: 1.62;
}

.client-deliverables {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 10px;
  margin-top: clamp(30px, 5vw, 39px);
}

.client-deliverables article {
  min-height: 154px;
  padding: clamp(17px, 2.3vw, 21px);
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #f7f4ec;
}

.client-deliverables strong {
  color: var(--teal);
  font: 700 0.68rem var(--font-mono);
  text-transform: uppercase;
}

.client-deliverables p {
  margin: 28px 0 0;
  color: var(--muted);
  font-size: 0.82rem;
  line-height: 1.48;
}

.client-offer .primary-button {
  margin-top: clamp(28px, 4vw, 37px);
}

@media (max-width: 1100px) {
  .signal-strip {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .signal-strip article {
    min-height: 150px;
  }
}

@media (max-width: 820px) {
  .hero-grid,
  .section-heading,
  .thesis-grid,
  .habit-message,
  .evolution-message,
  .control-message,
  .tension-section,
  .routine-layout,
  .patchwork-message,
  .regulatory-implication,
  .landscape-message,
  .constraint-section,
  .territory-layout {
    grid-template-columns: 1fr;
  }

  .hero-grid {
    gap: clamp(30px, 6vw, 42px);
  }

  .section-marker {
    grid-template-columns: 48px minmax(0, 1fr);
    align-items: center;
    gap: 14px;
    padding-top: 0;
  }

  .section-heading h2 {
    font-size: clamp(2.1rem, 8vw, 3.2rem);
  }

  .thesis-body {
    border-left: 0;
    padding-left: 0;
  }

  .problem-insight-layout {
    grid-template-columns: 1fr;
  }

  .problem-image-grid {
    grid-template-columns: 1fr;
  }

  .situation-insight-grid,
  .situation-proof-grid,
  .case-signal-grid,
  .analysis-pattern-grid,
  .analysis-figure-row,
  .challenge-pressure-grid,
  .challenge-visual-row,
  .challenge-proof-grid,
  .opportunity-visual-row,
  .opportunity-territory-grid,
  .opportunity-proof-row,
  .execution-command-row,
  .execution-visual-row,
  .execution-action-grid,
  .execution-proof-row {
    grid-template-columns: 1fr;
  }

  .analysis-movement,
  .opportunity-choice,
  .execution-launch-map {
    grid-template-columns: 1fr;
  }

  .analysis-movement i,
  .opportunity-choice i,
  .execution-launch-map i {
    width: 2px;
    height: 38px;
    justify-self: center;
  }

  .analysis-movement i::after,
  .opportunity-choice i::after,
  .execution-launch-map i::after {
    right: auto;
    left: 50%;
    top: auto;
    bottom: -2px;
    transform: translateX(-50%) rotate(135deg);
  }

  .signal-strip {
    grid-template-columns: 1fr;
  }

  .signal-strip article {
    min-height: auto;
  }

  .signal-strip h2 {
    margin-top: 22px;
  }

  .stack-level.reality {
    margin-right: 22px;
  }

  .stack-level.shift {
    margin-right: 44px;
  }

  .stack-level.whitespace {
    margin-right: 66px;
  }

  .stack-level.winner {
    margin-right: 88px;
  }

  .paradox-split {
    display: grid;
    grid-template-columns: 1fr;
    gap: 10px;
  }

  .attraction-panel,
  .failure-panel {
    border-radius: 11px;
  }

  .paradox-divider {
    min-height: 44px;
    border-radius: 7px;
  }

  .paradox-divider span {
    transform: none;
  }

  .panel-intro p {
    min-height: auto;
  }

  .proof-points {
    grid-template-columns: 1fr;
  }

  .proof-points p {
    min-height: auto;
  }

  .code-shift {
    grid-template-columns: 1fr;
  }

  .shift-arrow {
    padding-block: 4px;
  }

  .wave-track {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .wave {
    min-height: 218px;
  }

  .wave::before {
    content: none;
  }

  .lesson-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .next-takeaway {
    display: block;
  }

  .next-takeaway strong {
    display: block;
    margin-top: 12px;
    text-align: left;
  }

  .promise-shift {
    grid-template-columns: 1fr;
  }

  .promise-arrow {
    width: 2px;
    height: 27px;
    margin-left: 24px;
  }

  .promise-arrow::after {
    left: -5px;
    right: auto;
    top: auto;
    bottom: -1px;
    border-width: 10px 6px 0;
    border-color: var(--teal) transparent transparent;
  }

  .watchlist-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .lane-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .regulatory-proof {
    grid-template-columns: 1fr;
  }

  .regulatory-proof p {
    min-height: auto;
  }

  .ownership-header,
  .ownership-table article {
    grid-template-columns: minmax(145px, 0.7fr) minmax(170px, 1fr);
    gap: 14px;
  }

  .ownership-header span:last-child,
  .ownership-table p {
    grid-column: 1 / -1;
  }

  .ownership-table p {
    padding-bottom: 14px;
  }

  .territory-board {
    min-height: 560px;
  }

  .ignored-cards {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .unmet-section {
    grid-template-columns: 1fr;
  }

  .repeat-question,
  .measurement-layout,
  .target-grid,
  .slump-visual,
  .shelf-contrast,
  .pack-cue,
  .final-case-cta__inner,
  .simple-cta {
    grid-template-columns: 1fr;
  }

  .test-ladder {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .demand-grid,
  .build-test-grid,
  .touchpoint-grid,
  .data-spine,
  .logic-grid,
  .occasion-timeline,
  .whitespace-chart,
  .priority-map,
  .execution-grid,
  .can-architecture,
  .consumer-card-grid,
  .test-ladder-lite {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .occasion-timeline::before {
    content: none;
  }

  .shelf-divider {
    justify-self: start;
  }

  .proof-ladder-visual article:not(:last-child)::after {
    content: none;
  }

  .scale-criteria {
    grid-template-columns: 1fr;
  }

  .client-deliverables {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .simple-cta .primary-button {
    justify-self: start;
  }
}

@media (max-width: 570px) {
  .header-actions p {
    display: none;
  }

  .case-language-switch {
    gap: 3px;
    margin-right: 2px;
  }

  .header-actions .case-language-switch a {
    min-height: 30px;
    padding-inline: 7px;
  }

  .header-actions a {
    padding-inline: 12px;
    font-size: 0.83rem;
  }

  h1 {
    font-size: clamp(2.45rem, 13vw, 3.2rem);
  }

  .hero-actions {
    flex-direction: column;
    align-items: flex-start;
  }

  .final-case-cta__actions {
    flex-direction: column;
    align-items: flex-start;
  }

  .problem-shelf {
    grid-template-columns: 1fr;
  }

  .opportunity-stack {
    gap: 8px;
  }

  .stack-level,
  .stack-level.reality,
  .stack-level.shift,
  .stack-level.whitespace,
  .stack-level.winner {
    min-height: auto;
    grid-template-columns: 33px minmax(0, 1fr);
    gap: 11px;
    margin-right: 0;
    padding: 15px 12px 15px 17px;
  }

  .stack-level strong {
    font-size: 0.92rem;
  }

  .driver-grid,
  .failure-list article {
    grid-template-columns: 1fr;
  }

  .wave-track,
  .lesson-grid,
  .demand-grid,
  .build-test-grid,
  .touchpoint-grid,
  .data-spine,
  .logic-grid,
  .occasion-timeline,
  .whitespace-chart,
  .priority-map,
  .execution-grid,
  .can-architecture,
  .consumer-card-grid,
  .test-ladder-lite {
    grid-template-columns: 1fr;
  }

  .shelf-contrast {
    grid-template-columns: 1fr;
    gap: 10px;
  }

  .shelf-divider,
  .gap-arrow {
    width: 54px;
    height: 54px;
    border-radius: 14px;
    font-size: 0.58rem;
  }

  .mini-shelf {
    grid-template-columns: repeat(6, minmax(18px, 1fr));
  }

  .mini-shelf i:nth-child(n + 7) {
    display: none;
  }

  .territory-map {
    min-height: auto;
    display: grid;
    grid-template-columns: 1fr;
    gap: 10px;
    padding: 18px;
  }

  .territory-center {
    width: auto;
    min-height: auto;
  }

  .territory-center {
    border-radius: 12px;
  }

  .defended-spaces {
    grid-template-columns: 1fr;
  }

  .defended-spaces span {
    min-height: 68px;
    place-items: center start;
    box-shadow: inset 64px 0 0 rgba(20, 23, 25, 0.06);
  }

  .pack-cue {
    grid-template-columns: 1fr;
  }

  .pack-can {
    justify-self: start;
  }

  .pack-claims {
    grid-template-columns: 1fr;
  }

  .can-visual--hero {
    justify-content: flex-start;
    overflow-x: auto;
    padding-bottom: 6px;
  }

  .can-architecture article {
    grid-template-columns: 86px minmax(0, 1fr);
  }

  .slump-visual {
    padding: 20px;
  }

  .desk-scene {
    min-height: 315px;
  }

  .time-card {
    min-width: 92px;
    min-height: 52px;
  }

  .desk-laptop {
    left: 20%;
    bottom: 24%;
    max-width: 58%;
  }

  .desk-note--one {
    right: 7%;
  }

  .desk-note--two {
    left: 8%;
  }

  .desk-pen {
    right: 26%;
    width: 94px;
  }

  .target-needs article {
    grid-template-columns: 1fr;
  }

  .wave {
    min-height: auto;
  }

  .wave h4 {
    margin-top: 22px;
  }

  .lesson-grid article {
    min-height: auto;
  }

  .table-header,
  .transform-row {
    grid-template-columns: minmax(0, 1fr) 31px minmax(0, 1fr);
    gap: 7px;
    padding-inline: 10px;
  }

  .table-header {
    font-size: 0.55rem;
  }

  .transform-row {
    min-height: 67px;
    font-size: 0.8rem;
  }

  .transform-row strong {
    font-size: 0.8rem;
  }

  .day-timeline article {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .day-timeline b {
    justify-self: start;
  }

  .watchlist-grid,
  .lane-grid {
    grid-template-columns: 1fr;
  }

  .watchlist-grid article,
  .lane {
    min-height: auto;
  }

  .lane h4 {
    margin-top: 23px;
  }

  .ownership-header {
    display: none;
  }

  .ownership-table article {
    display: block;
    padding-block: 16px;
  }

  .ownership-table b,
  .ownership-table p {
    display: block;
    margin-top: 8px;
    padding-bottom: 0;
  }

  .constraint-grid {
    grid-template-columns: 1fr;
  }

  .territory-board {
    display: grid;
    gap: 8px;
    min-height: auto;
    padding: 13px;
  }

  .owner-position,
  .open-position {
    position: static;
    width: 100%;
    transform: none;
  }

  .open-position {
    grid-row: 1;
  }

  .ignored-cards {
    grid-template-columns: 1fr;
  }

  .ignored-cards article {
    min-height: auto;
  }

  .ignored-cards b {
    margin-top: 13px;
  }

  .ignored-map {
    display: grid;
    min-height: auto;
    grid-template-columns: 1fr;
    grid-template-rows: auto;
    padding: 13px;
  }

  .map-column-label,
  .map-row-label {
    display: none;
  }

  .quadrant.priority {
    grid-row: 1;
  }

  .proof-level,
  .proof-level.hypothesis,
  .proof-level.signal,
  .proof-level.trial,
  .proof-level.pilot,
  .proof-level.repeat,
  .proof-level.decision {
    width: 100%;
    grid-template-columns: 1fr;
    gap: 9px;
    padding-block: 16px;
  }

  .test-ladder {
    grid-template-columns: 1fr;
  }

  .test-ladder article {
    min-height: auto;
  }

  .metric-list article,
  .trap-list article {
    grid-template-columns: 1fr;
    gap: 7px;
  }

  .client-deliverables {
    grid-template-columns: 1fr;
  }

  .client-deliverables article {
    min-height: auto;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }

  .site-footer nav {
    justify-content: flex-start;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition: none !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
    filter: none;
  }

  .reveal .stack-level,
  .reveal .driver-grid article,
  .reveal .failure-list article,
  .reveal .wave,
  .reveal .lesson-grid article,
  .reveal .watchlist-grid article,
  .reveal .lane-grid article,
  .reveal .constraint-grid article,
  .reveal .ignored-cards article,
  .reveal .proof-level,
  .reveal .test-ladder article,
  .reveal .client-deliverables article,
  .reveal .demand-grid article,
  .reveal .build-test-grid article,
  .reveal .touchpoint-grid article,
  .reveal .data-spine article,
  .reveal .logic-grid article,
  .reveal .whitespace-chart article,
  .reveal .priority-map article,
  .reveal .execution-grid article,
  .reveal .test-ladder-lite article,
  .reveal .can-architecture article,
  .reveal .occasion-timeline article,
  .reveal .consumer-card-grid article,
  .reveal .target-needs article {
    opacity: 1;
    transform: none;
  }
}