About the owner
Strategy work that starts with the real business problem.
I built Marksyte for problems that sit between marketing, data and sales. The work starts with how people behave, how markets move and what sales teams need to grow accounts.
Proof in the work
The background is cross-functional, but the work has to lead somewhere commercial.
The common thread is not a job title. It is diagnosing opportunity, building the evidence, aligning stakeholders and helping teams move toward revenue, share and better decisions.
Built a sales-funnel intelligence model from scratch.
Replaced manual Excel reporting with a Power BI solution for a major lab supply business, including database structure, ETL logic, mappings, refreshes and cross-region adoption.
Identified more than EUR 7M in commercial opportunities.
Used market trends, competitive intelligence, share performance, pricing and retailer negotiation to find white spaces and translate them into brand and distribution action.
Turned brand plans into executable commercial programs.
Managed multi-market planning, P&L exposure, investment decisions, agencies, innovation inputs and sales teams around a clearer activation agenda.
"Strong strategy should optimize resources, make choices clear and give sales teams a better way to grow customers."
How he works
A practical bridge between marketing, data and sales.
More grounded than generic marketing.
Ideas are tested against timing, complexity, cost effectiveness, feasibility and the real resources available to execute.
More business-oriented than pure data work.
Numbers are useful only when they explain a decision: where to play, what to change, how to prioritize and how big the prize can be.
More collaborative than pushy sales.
The work starts with listening, understanding the customer's problem and tailoring a solution that sales, marketing and leadership can support.
Best-fit work
Useful when the business needs a clearer decision, not another report.
Marksyte is best suited to consumer, FMCG, scale-up and retail-focused teams that have data, ambition and pressure, but need a clearer route from evidence to action.
Growth Diagnosis
When growth slows and the team needs to understand what is really blocking it.
Brand Strategy Review
When a plan is too generic and needs stronger consumer and commercial logic.
Data-to-Insight
When dashboards exist, but the business still lacks a useful interpretation.
Commercial Story
When sales needs a sharper case for retailers, customers or internal leaders.
Start with the problem