Commercial cases for Travel Retail sales leaders
These cases show how Marksyte turns market, shopper and channel evidence into choices that KAMs, KADs, Business Developers and sales leaders can use
Case library
How Europe's Entry/Exit System changes decisions for airport operators, airlines, handlers, retailers, brands and service providers
Read the EES airport caseA KAM-facing case on turning passing vehicles into visits, profitable baskets and reasons to return
Read border duty free caseA practical case for KAMs on choosing the right accounts, building the right range and proving the economics before expanding distribution
Read distribution caseA strategic reading of changing alcohol behavior in Spain, with age splits, opportunity ranking and commercial territories
Read alcohol caseA case on the brand relevance drivers that decide when distribution compounds growth and when it only makes weak economics more expensive
Read relevance caseA business case on where AI flows should enter FMCG operations first: commercial, category, marketing, innovation, supply and support functions
Read AI integration caseA public-data case on using AI to reduce promo hand-off loss between the trade plan, retailer negotiation and live store execution
Read trade AI caseA look at the open space for controlled daily energy, ignored occasions and what to test before scaling
Read energy caseA commercial case on protein RTD sameness, consumer occasions, proof of repeat and the choices a brand must make before scaling
Read protein RTD caseApply the method