Where is the range working?
Read performance, distribution, customer and category signals together.
Travel Retail portfolio optimization
Decide which products deserve space and investment.
We help FMCG teams turn fragmented SKU, category, customer and shopper evidence into a clear Travel Retail portfolio strategy—supported by AI where it improves the speed and depth of analysis.
The decision
A broad range is not automatically a strong portfolio.
Travel Retail adds unusual constraints: limited space, international shoppers, channel-specific pack roles, customer economics and a high cost of complexity. Domestic-market logic rarely transfers cleanly.
We create an evidence-based role for each part of the portfolio and make the trade-offs explicit, so marketing, sales and category teams can work from the same decision model.
What role should each SKU play?
Separate traffic, margin, premium, innovation and customer-specific roles.
What changes next?
Build retain, remove, test and invest scenarios with clear implications.
What you receive
Outputs built for an actual range decision.
The format is adapted to the data and the decision—not forced into a standard report.
Management-ready recommendation, logic, trade-offs and next actions.
Excel-based scoring, segmentation and scenario comparison.
A usable view of roles, performance, gaps and priorities.
Range rationale and evidence that can support listing conversations.
AI where it adds value
Faster synthesis, human commercial judgment.
AI can help classify large product sets, connect fragmented evidence, surface patterns and accelerate scenario development. The final portfolio recommendation remains grounded in customer realities, business constraints and specialist judgment.