What is the current architecture?
Connect packs, prices, margins, customers and channel roles.
Revenue Growth Management
Build a price-pack architecture that works in Travel Retail.
We help FMCG teams connect price ladders, pack roles, margins, mix and customer economics—turning fragmented pricing data into a practical RGM decision model.
The decision
Pricing is a system, not a list of numbers.
A Travel Retail price must make sense across currencies, markets, customers, pack formats, margin requirements and the value promised to the traveller. Looking at each SKU separately hides the architecture.
We connect commercial and financial evidence to show where the current model creates value, where it leaks margin and which moves are credible.
Which moves improve the outcome?
Test price, mix, pack and premiumization scenarios.
What should change?
Prioritize actions with commercial and customer implications.
What you receive
A model the team can use after the project.
Clear assumptions, transparent logic and outputs designed for recurring planning.
Management narrative covering choices, economics, risks and priorities.
Price, pack, mix and margin scenarios with adjustable assumptions.
A structured view of ladders, gaps, performance and exceptions.
Evidence and storylines that translate the decision into a buyer conversation.
AI where it adds value
More scenarios without losing transparency.
AI and analytical automation can accelerate data preparation, anomaly detection, scenario exploration and recurring reporting. We keep assumptions visible so commercial and finance teams can challenge the model and own the decision.